Trade Marketing Manager

Job Description Location : Milan (with regular travel with Italy and to Switzerland time to time)Reports to : Global Brand Director (Etoy, Switzerland)Role Purpose The Italy Trade Marketing Manager plays a pivotal role in connecting Brand Strategy with Shopper Activation, Sales Team and Retail Execution. This role is responsible for developing and implementing Italy commercial toolkits, elevating the in-store brand experience, and driving retailer partnership opportunities. The mission is to develop, coordinate, and innovate the Italy trade marketing approach, for direct and indirect channel, ensuring Chiquita campaigns, values, and product advantages are effectively presented, sold in, and activated with our trade partners. Italy trade marketing manager align the priorities with Global Brand Team.Key Responsibilities1. Adaptation of the Global Trade Toolbox and Development of the Italy Trade ToolboxOwn and continuously improve the Chiquita Italy Trade Marketing ToolboxDevelop compelling, systematic, and inspiring commercial presentations to bring all we do in marketing and key brand campaigns to life for customers (retailers, wholesalers)Build templates, creative sell-in decks, videos, visual assets, and storylines for all key global activationsEnsure alignment between consumer campaigns and trade activationsRecommend and Execute Trade Communication plan (Trade Press , Billboards at the open market, other)Support Sales in external visits2. Italy Channel Strategy & Alternative DistributionContribute to the definition and evolution of Chiquita’s channel policy, aligned with global one.Explore and define opportunities in alternative channels (e.g., convenience, vending, digital retail, out-of-home, e-comm)Support Italy sales team in identifying and structuring new distribution paths that expand brand visibility and availabilityAlign with Sales the objective of the Field Force3. In-Store Experience & Retailer EngagementDesign and pilot in-store concepts that make the shopper journey engaging, informative, and memorableDevelop selling arguments and strategies to secure retailer and store owner buy-in for in-store supportTranslate marketing campaigns into retail theatre that is scalable and adaptable to different retail formats4. POS Materials Re-InventionLead the re-engineering and creative refresh of all Chiquita Point-of-Sale (POS) materials in synch with global trade marketingEnsure POS materials reflect modernity, freshness, and the playful nature of the brandBring innovative thinking to physical touchpoints : modular, sustainable, digital-ready POS that break the clutterAlign with global team and define the message hierarchy of in-store materials : from snackability to origin to Chiquita’s iconic values and assets (including Tropics, Miss Chiquita, jingle ,..)5. Cross-Functional CollaborationWork closely with Global Brand, Sales, Design AgenciesCoordinate adaptation and localization of global materials, bring Italy required to in the global agendaHelp upskill local teams on best-in-class trade marketing execution and brand storytelling at point-of-saleQualifications Candidate Profile 1. Experience & Background3–8 years of experience in Trade Marketing or Shopper Marketing rolesItaly Background in FMCG and / or Fresh Produce, but not limited to Fresh Produce, ideally with experience on brand-led categoriesDemonstrated ability to build commercial toolkits, structure sell-in presentations, and collaborate cross-functionallyExperience working with matrixed organizations2. Key SkillsStrong commercial storytelling and design briefing skillsExcellent shopper understanding and channel dynamics knowledgeCreativity in POS development and retail engagementProject management with attention to detail and executional excellenceAbility to influence stakeholders and build partnerships with sales and marketing peersAdditional InformationCompetitive compensation and benefits packageOpportunity to work in a dynamic, international environment within the food supply chainA collaborative team culture committed to quality, sustainability, and growthExposure to global markets and international trade processes#J-18808-Ljbffr