Head of Digital

1 giorno fa

Rome, Italia Amorullo A tempo pieno

AMORULLO an Italian love storyè un brand italiano che esporta l'eccellenza italiana in Germania ed Emirati Arabi Uniti. Stiamo cercando un/unaHead of Digitalcon esperienzaOBBLIGATORIA nel settore food(e-commerce, DTC, grocery, specialty food o luxury food).Ruolo Guidare la strategia digitale end-to-end e trasformarla in risultati misurabili:crescita del fatturato online, aumento conversioni, ottimizzazione CAC/ROAS, retention e sviluppo del brand sui canali digitali.Responsabilità principali: Strategia & Crescita Definire la strategia digitale annuale/trimestrale (canali, funnel, budget, KPI) e guidarne l’esecuzione. Gestire la crescita del fatturato e-commerce con ownership su performance, marginalità e priorità commerciali (promo calendar, lanci, stagionalità).Performance Marketing (Paid) Supervisione e ottimizzazione di campagneMeta, Google (Search/Shopping/PMax), TikTok(se rilevante), con approccio test-driven. Definizione framework creatività/UGC, copy, angoli di vendita e piani di testing.Website & Conversion (CRO) Guidare l’ottimizzazione del sito: UX, pagine promo, landing, bundle, upsell/cross-sell, checkout. Coordinare backlog tecnico con dev (piattaforma proprietaria), priorità e release.CRM & Retention Costruire/ottimizzare flussiemail/SMS(welcome, post-acquisto, replenishment, winback, loyalty), segmentazione e LTV.Analytics & Tracking Governance diGA4, GTM, pixel/eventi, attributione reporting settimanale/mensile. Creare una “single source of truth” dei dati e decisioni basate su numeri.Team & Partner Gestire e far crescere un team (interno o freelance/agenzie): performance, content, design, dev, CRM. Selezione e gestione partner esterni con obiettivi e SLA chiari.Requisiti obbligatori:Esperienza comprovata nel FOOD(e-commerce/DTC/grocery/specialty food): conoscenza di stagionalità, promo, bundle, logiche di acquisto e sensibilità prodotto. Esperienza da lead/manager su crescita digitale con risultati misurabili (fatturato, ROAS/CPA, conversion rate, LTV). Conoscenza solida diMeta AdseGoogle Ads(Shopping/PMax). Forte competenza inCROe ottimizzazione funnel e-commerce. Ottima padronanza dianalytics & tracking(GA4, eventi, GTM; capacità di dialogare con dev). Mentalitàhands-on: strategia sì, ma con capacità di “sporcarsi le mani” quando serve.Plus: Esperienza con mercati internazionali (UE/UAE), multi-lingua e multi-valuta. Esperienza con prodottirefrigerati/deperibilie dinamiche di logistica/cold chain lato e-commerce. Conoscenza di SEO, content strategy, influencer/affiliate e marketplace (se pertinenti).KPI di riferimento: Revenue online, conversion rate, AOV, CAC/CPA, ROAS/MER LTV, retention rate, repeat purchase rate Performance per canale, crescita organico/paid, efficienza promoCosa offriamo: Ruolo chiave con impatto diretto su crescita e strategia internazionale. Autonomia reale su budget, roadmap e priorità. Collaborazione stabile (full-time; modalità operativa da definire in base al profilo). Brand forte, prodotto premium e grande spazio di scalabilità.Candidatura: InviaCV + breve presentazionee (se possibile)1–2 case studycon numeri (budget, risultati, cosa hai ottimizzato). Oggetto:Head of Digital – AMORULLO

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