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2 settimane fa
Are you passionate about creating impactful marketing experiences that drive brand awareness and generate quality leads? Join our Global Marketing team as a Marketing Specialist and take the lead on exciting EU regional marketing initiatives What You’ll Do Strategic Planning: Collaborate with Marketing Communications Managers to design and execute a comprehensive event marketing strategy across Europe, maximizing reach and engagement through exhibitions, summits, webinars, and more. Content Creation: Partner with digital marketing teams to develop impactful copy and communications for social media and email campaigns, highlighting the benefits of our solutions and enhancing brand equity. Brand Promotion: Manage placement of paid and unpaid in industry publications and on LinkedIn, working closely with product and management teams to maximize visibility and engagement. Distributor Communications: Develop and implement targeted communication strategies for distributors through emails, webinars, and other channels to boost engagement and sales. Event Management: Lead end-to-end event planning and execution, ensuring events are delivered on time, within budget, and to the highest quality, collaborating with Commercial and Distribution teams on roadshows, open days, conferences, and supplier coordination. Lead Generation: Drive acquisition of high‑quality marketing‑qualified leads and work closely with sales and business development to convert opportunities. Collaboration: Work across teams and with external partners to ensure consistent brand messaging and successful event delivery. Market Intelligence: Monitor industry trends and competitor activities in key regions (Nordics, Iberia, Italy, DACH, etc.) to inform strategies and innovate event approaches. Budget Oversight: Manage marketing budgets effectively to optimize ROI. Reporting & Analytics: Analyse campaign performance and provide insights to continuously improve marketing efforts. What We’re Looking For Planning and execution of events, expos, trade shows, conferences, and webinars. Marketing content generation, including impactful, memorable copy for email and social marketing. Managing agency and vendor relationships, especially on the creation of marketing materials. Project management and Channel Marketing. Track record of process improvement to drive ROI and market visibility. Fluency in English and Italian. Flexibility to travel across Europe 20–40% of the year. Enthusiasm for working in a hybrid environment, splitting time between home and our Florence office. Why Join Us? Be part of a dynamic, global marketing team driving impactful campaigns across Europe. Opportunity to shape and execute innovative marketing strategies. Collaborative culture that values creativity, inclusion, and professional growth. Hybrid working model offering flexibility and work‑life balance. Travel opportunities to exciting locations across Europe. Ready to fuel your passion with us? Apply today and help us elevate our brands across Europe #J-18808-Ljbffr
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