CDD 10 months Senior Global Market Manager

4 giorni fa


Florence, Italia bunny.net A tempo pieno

CDD 10 months Senior Global Market ManagerEUR 60.000 - 80.000A family-owned company, bioMérieux has grown to become a world leader in the field of in vitro diagnostics. For more than 60 years and across the world, we have imagined and developed innovative diagnostics solutions to improve public health. Today, our teams are spread across 45 countries and serve 160 countries with the support of a large distribution network.Come and join a family-owned global company with a long-term vision, and a human-centered culture.What will be your main accountabilities?You will be responsible for the strategy, commercialization, and growth of one specific solution within the BioMérieux Vision Suite portfolio, a healthcare IT suite supporting both inside the lab (molecular, microbiology, immunoassay) and outside the lab (clinicians and government agencies for national surveillance). This portfolio plays a vital role in antimicrobial stewardship (AMS) and the global fight against antibiotic resistance.1. Market Strategy & Business GrowthDevelop and execute the global marketing strategy for one solution within the Vision Suite portfolioPosition the solution within a broader healthcare ecosystem, ensuring alignment with AMS or national surveillance initiativesDefine product positioning, pricing, and competitive differentiation to drive market adoption.Lead new product launches and manage phase-out strategiesAdapt global strategies to regional needs for optimized market successTranslate global strategy into commercial execution plans for regional teamsDevelop and provide sales training, promotional content, and marketing tools to enhance field executionSupport regional teams and subsidiaries in overcoming market challengesEnsure commercial teams have the right tools and messaging to drive adoption in laboratories, clinical settings, and public health organizations3. Performance Measurement & Market ImpactTrack and assess engagement success through KPIs on revenue and installed base (IB)Conduct regional and local surveys to gather insights on solution adoption, market impact, and customer satisfactionProvide data-driven recommendations for continuous improvement of market strategies4. Cross-functional Collaboration & Stakeholder EngagementWork closely with Global Commercial Operations Excellence, Global Marketing Communication, Global Customer Service, regulatory and Global product management teams to align product development with market needsAct as a bridge between global and regional marketing teams, ensuring strategic alignmentEngage with key opinion leaders, healthcare providers, laboratory professionals, and government agencies to promote solution adoptionSupport compliance with healthcare IT regulations, interoperability standards, and cybersecurity requirements to facilitate global implementationEnsure seamless integration of the solution with LIS, LIMS, EHRMonitor and leverage trends in digital healthcare, AI-driven workflows, and public health informaticsAdvocate for interoperability, data security, and compliance with global standards (HL7, FHIR, GDPR)Position the solution as a key enabler in AMS programs and global antibiotic resistance initiativesWhat is your profile?Master’s degree in healthcare IT, Molecular/Microbiology, Business, or a related field5 to 8 years’ experience in global marketing, market management, or business development within IT healthcareStrong understanding of digital healthcare ecosystems, laboratory informatics, (national surveillance programs is a plus)Ability to collaborate with regional teams, government agencies, and healthcare professionals in a global organizationExcellent leadership, strategic thinking, and communication skillsWillingness to travel internationally as needed.bioMérieux welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.#J-18808-Ljbffr



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