Temporary Brand Manager

4 giorni fa

Pavia PV, Italia SUNTORY BEVERAGE & FOOD EUROPE A tempo pieno

Suntory is a fast moving, agile and entrepreneurial business that is home to some of the nations most loved brands. The Suntory Group is one of the largest soft drinks companies and among the world’s leading consumer products companies. Dr Pepper and Canada Dry are two of the world’s most iconic challenger brands , with bold ambition to scale across Europe. This is a rare opportunity to help shape their future in complex, high-potential markets, balancing the entrepreneurial pace of a challenger with the support and resources of a global FMCG leader. As Brand Manager, you will own the full brand and marketing agenda in Italy while also actively supporting Nordic markets (e.g. Acting as the connector between central strategy and local execution, you will ensure bold ambition translates into meaningful consumer and commercial outcomes. You will lead campaign rollouts, adapt central assets, manage agencies, drive innovation launches, and partner closely with sales, trade marketing, and distribution teams. Lead the brand launch, setup and full marketing execution in Italy, ensuring brand growth and performance. Build campaign calendars, adapt central assets, and manage agency partners across creative, media, and shopper. Own the A&P budget allocation and ROI, balancing short-term activation with long-term brand building. Partner with Sales and Trade Marketing to deliver standout in-store execution and shopper activation. Act as the go-to marketing lead for the local GM and commercial teams, bringing consumer and shopper insights into strategy. Drive marketing execution, innovation launches and strategy alignment in Nordic markets, collaborating with local teams or licensees. Lead the execution of innovation launches, ensuring readiness across commercial, supply chain and marketing touchpoints. Act as project lead through stage-gate processes, liaising with R&D, finance, and commercial teams. Partner with Sales and Trade Marketing on sell-in materials and go-to-market execution. Lead brand planning, MTP and AOP processes for your markets, ensuring alignment between central brand strategy and local market execution. Contribute to regional initiatives such as toolkit creation, agency management, and cross-market brand forums. Ensure European brand strategy is fully localised for your markets, influencing central direction with market input. At Suntory you’ll find a supportive work environment that values work life balance and that will help you realise your full potential and grow for good. Solid experience in brand marketing, ideally within FMCG (beverages preferred). Proven track record of leading local execution across campaigns, media, shopper and innovation. Strong experience managing agency partners and working cross-functionally with sales and trade marketing. Ability to connect central brand strategy to local realities and adapt execution accordingly. Fluent in English and Italian Our recruitment and selection processes are designed to highlight what Suntory offers as an employer while allowing candidates to share their unique skills and experiences.

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