Shopper Marketing Internship

About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Aug 24, 2026
Shopper Marketing Internship
About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we’ve blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.
Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world’s top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‑made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.
Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.
Are you ready to add your unique flavor to our journey?
Job Description
Are you ready to step in? You will join the Shopper Marketing Team and learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company.
You will work closely with Shopper Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce teams, supporting the development of shopper‑centric activities across different categories and customers.
Job Purpose
Besides being exposed to the day‑to‑day real business experience, you will:
Learn how Shopper Marketing works in a leading FMCG company, with a focus on shopper behaviour, conversion and category growth
Be fully integrated into the Shopper Marketing Team, collaborating cross‑functionally with Marketing, Trade Marketing, Sales and Ecommerce teams
Use shopper, market and customer data to understand performance and support business decisions
Learn how to translate insights into clear recommendations, presentations and activation materials
Strengthen analytical, project management and communication skills
Contribute to the development of shopper‑centric tools, reports and best practices
Key activities
Support the collection, monitoring and analysis of shopper, market, customer and competitor data to identify relevant insights
Contribute to the preparation of reports, analyses and presentations related to shopper behaviour, category performance and customer activations
Support the team in developing shopper‑ready materials and contents for omnichannel plans and customer projects
Collaborate with Shopper Marketing, Trade Marketing, Brand, Category, Sales and Ecommerce teams to support the execution of shopper marketing initiatives
Support the monitoring of activation results and contribute to the preparation of post‑evaluation analyses
Help gather and organize best practices, guidelines and examples of shopper marketing initiatives, including retail media and omnichannel touchpoints
Support the team in daily business activities, project coordination and preparation of internal meetings
Requirements
2nd year student of Master’s degree OR newly graduated in Business Management, Marketing, Economics, Trade Marketing, Data Analytics for Business or related fields
Fluency in English and Italian, both written and spoken
Study or work experience abroad is an advantage
Passion for consumers, shoppers, brands and commercial dynamics
Good analytical and problem‑solving attitude
Curiosity for data, insights, retail media, ecommerce and omnichannel shopper journeys
Team player, able to work with different functions and stakeholders
Good communication skills, able to turn data and insights into clear and structured presentations
Curious, proactive and willing to learn attitude
Familiarity with Excel and PowerPoint; knowledge of Power BI, Nielsen/Circana or recent AI tools is a plus
What we offer
6‑months curricular/extra‑curricular internship
Competitive Internship salary + relocation allowance
Personal tutoring and constant support from your team to develop your personal and business skills
First‑hand experience working on live projects, as the fastest way to learn
Free access to our company canteen
Access to our onsite shop where you can pick up our products at a generously discounted price
Flexible ways of working
A unique opportunity to look behind the scenes of the number one pasta company leader in the world
Additional information
Start date: September 2026
Location: Parma HQ
What Else?
We are looking forward to welcoming you in the Barilla World
At Barilla, we are committed to creating an inclusive and equitable workplace where