Shopper Marketing Internship

About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Aug 24, 2026

Shopper Marketing Internship

About Barilla
At Barilla, we believe that every great journey begins with passion and a bold vision. From our humble beginnings in 1877 in a small shop in Parma, Italy, we've blossomed into a global leader in the food industry, guided by our commitment to progress and excellence.

Today, Barilla is an international group present in more than 100 countries and we are proud to be recognized as the world's top food company by reputation. With 22 beloved brands in our portfolio, we are world leader for pasta, the number one choice for ready‐made sauces in Europe, leader for bakery products in Italy, and for crispbread across Scandinavia with Wasa.

Our success story is written by a passionate team of almost 9,000 dedicated employees across 30 plants and offices worldwide, all united by a shared mission to nourish the future with purpose and passion.

Are you ready to add your unique flavor to our journey?
Job Description
Are you ready to step in? You will join the Shopper Marketing Team and learn how shopper insights, omnichannel activations and customer plans support commercial growth in a leading FMCG company.

You will work closely with Shopper Marketing, Trade Marketing, Category, Brand, Sales and Ecommerce teams, supporting the development of shopper‐centric activities across different categories and customers.

Job Purpose

Besides being exposed to the day‐to‐day real business experience, you will:

Learn how Shopper Marketing works in a leading FMCG company, with a focus on shopper behaviour, conversion and category growth

Be fully integrated into the Shopper Marketing Team, collaborating cross‐functionally with Marketing, Trade Marketing, Sales and Ecommerce teams

Use shopper, market and customer data to understand performance and support business decisions

Learn how to translate insights into clear recommendations, presentations and activation materials

Strengthen analytical, project management and communication skills

Contribute to the development of shopper‐centric tools, reports and best practices

Key activities

Support the collection, monitoring and analysis of shopper, market, customer and competitor data to identify relevant insights

Contribute to the preparation of reports, analyses and presentations related to shopper behaviour, category performance and customer activations

Support the team in developing shopper‐ready materials and contents for omnichannel plans and customer projects

Collaborate with Shopper Marketing, Trade Marketing, Brand, Category, Sales and Ecommerce teams to support the execution of shopper marketing initiatives

Support the monitoring of activation results and contribute to the preparation of post‐evaluation analyses

Help gather and organize best practices, guidelines and examples of shopper marketing initiatives, including retail media and omnichannel touchpoints

Support the team in daily business activities, project coordination and preparation of internal meetings

Requirements

2nd year student of Master's degree OR newly graduated in Business Management, Marketing, Economics, Trade Marketing, Data Analytics for Business or related fields

Fluency in English and Italian, both written and spoken

Study or work experience abroad is an advantage

Passion for consumers, shoppers, brands and commercial dynamics

Good analytical and problem‐solving attitude

Curiosity for data, insights, retail media, ecommerce and omnichannel shopper journeys

Team player, able to work with different functions and stakeholders

Good communication skills, able to turn data and insights into clear and structured presentations

Curious, proactive and willing to learn attitude

Familiarity with Excel and PowerPoint; knowledge of Power BI, Nielsen/Circana or recent AI tools is a plus

What we offer

6‐months curricular/extra‐curricular internship

Competitive Internship salary + relocation allowance

Personal tutoring and constant support from your team to develop your personal a