Hematology Brand Manager

As we continue to develop new Oncology products and to expand our franchise, we are consistently looking for new talents.

Currently we are looking for an enthusiastic and highly motivated Country Brand Manager to be focused on the Hematology portfolio.

MISSION:
Directly reporting to the Marketing Lead, contribute to the construction and implementation of comprehensive and innovative customer focused brand plans to ensure Pfizer Oncology Business Unit achieves qualitative and quantitative goals for the Hematology portfolio, also supporting the Senior Brand Manager activities related to the growing Hematology portfolio with the current launch in Multiple Myeloma.

MAIN RESPONSIBILITIES:
Develop and own the local launch strategy & overall objectives for Hematology in Italy as well as the commercial tactical plan for the whole hematology portfolio
- Support the development and implementation of strategically and cross-functionally
- aligned customer-focused brand plans, programs and initiatives for the local market to ensure Pfizer meets Brand Revenues and Profit goals.
- Support the development of brand operating plan, working together with all the relevant functions in the identification of customer needs, critical success factors and brand opportunities and issues, and in the definition of all brand programs and initiatives with clear objectives, resources and KPIs.
- Patient advocacy activities in close collaboration with relevant functions (i.e. PA, Communication dept, Patient Advocacy, H&V, Health Solution Lead)
- Meetings & congress strategy & management
- Closely cooperate with FF and Medical to effectively coordinate the implementation of brand plans through the development of specific plans of action, implementation of activities, attendance at major programs, leading of brand workshops during cycle meetings etc.
- Work closely with the ICO team to deliver on our market responsibilities, including input to ICO strategy, content & initiatives
- Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations

BASIC QUALIFICATION
- University Degree (scientific or economic)
- 3-year experience in marketing
- Knowledge in Specialty Market and Products
- Experience with matrix organization working
- Fluency in Business English and Italian
- Good knowledge of computer skills and web marketing
- Expertise/attitude to public speaking
- Business Acumen - understanding of revenues drivers for the brand in local Country
- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.

Deadline to apply: Oct 31, 2024
Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
-Flexibility
-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
-Equal Employment Opportunity
-We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
-Disability Inclusion

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