Paid Media Manager

4 giorni fa

Milano, Italia W EXECUTIVE S.R.L. A tempo pieno

**Posizione**:
Reporting directly to the Country Manager, you will play a key role in our organization supporting and defining our paid media vision and the relationship with our key clients. This is an exciting time to join as our Paid Media team is going through a big period of growth.

The Role:
As the Senior Paid Media Manager you will be responsible for:

- Creating and managing independently PPC (Search and Social) campaigns for our clients
- Working with all the objectives throughout the full marketing funnel: awareness, consideration, conversion;
- Responding to briefs, collaborating with cross media teams and managing the allocation of the social and SEA media budget;
- Ensure campaigns are built and activated on time, aligned with wider media plans and flighting, optimized to achieve KPIs and business objectives;
- Carry out keyword research and SEA ads, ensuring compliance and approval
- Conduct audience research and activation against identified segments, manage A/B testing;
- Build out or reconfigure account structures to drive optimal performance;
- Stay up to date on the latest products, trends, and ADV platforms
- Being responsible of budget allocation, forecasting and pacing analysis
- Taking ownership of campaign data analysis, reporting and data presentation

**Requisiti**:
Your character:

- You are passionate about technology and how it can shape the online advertising industry & ecosystem to the benefit of our customers,
- You feel comfortable with communicating both internally and with our customers,
- You enjoy cultivating positive internal relationships,
- You have a proactive & cooperative approach towards problem-solving,
- You are able to translate customer needs and deliver a high level of customer satisfaction,
- You are able to work independently whilst being able to work in a diverse cross-functional team,
- You have a knack for finding innovative solutions,
- You want to keep learning and develop your expertise,
- You are hungry for more personal and professional growth in the digital industry
- You will be excited about the opportunity to work in a new team as opposed to an established division.
- You’ll be a hands-on type, focussed on detail and making things happen.
- You are a self-starter who takes ownership of your projects.

Your profile:

- At least 4 - 5 years’ experience in a digital marketing environment with first-hand experience in media or social media agencies, working on Search and social advertising platforms;
- University Degree in Economics, Business Administration or Marketing
- Fluent in Italian and good knowledge of business English (Spanish would be a plus),
- Proven expert knowledge in Google Ads and Bing Ads
- Proven expert knowledge in Facebook Ads
- Capability to manage campaigns to respond to both awareness and conversion objectives, with strong experience with performance campaigns;
- Stunning skills such: organizational abilities, taking ownership, analytical mindset, proactivity, attention to detail, strict about deadlines
- Knowledge of SA360 is a plus

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