Product Marketing Manager

**About us**:
RevenueCat makes building, analyzing, and growing mobile subscriptions easy. We launched as part of Y Combinator's summer 2018 batch and today are handling more than $4B of in-app purchases annually across thousands of apps.

We are a mission driven, remote-first company that is building the standard for mobile subscription infrastructure. Top apps like ChatGPT, VSCO, Notion, and ClassDojo count on RevenueCat to power their subscriptions at scale.

Our 90 team members (and growing) are located all over the world, from New York City to Madrid to Cape Town. We're a close-knit, product-driven team, and we strive to live our core values: Customer Obsession, Always Be Shipping, Own It, and Balance.

**The Role**:
RevenueCat helps apps of all shapes and sizes make more money across mobile, the web, and a growing list of other platforms like Roku, Amazon, and even AR through support for Vision Pro. As a result, many different types of users log in and use RevenueCat on a day-to-day basis. Product managers, support reps, lifecycle marketers, user acquisition specialists, data analysts, executives: The list goes on.

Communicating the growing breath of use cases supported by RevenueCat in a way that makes sense for all those different types of businesses, apps, and users is a challenge. And that’s where product marketing comes in.

We’re looking for a **Product Marketing Manager** to join product marketing lead, Francie. This role is perfect for someone who:

- ** Knows APIs and SDKs like their ABCs -** Code may not be your craft, but you know how to talk the talk. Software developers are one of our core audiences, and they can smell BS a mile away You can debug marketing messaging so that it resonates with technical audiences and craft compelling narratives around the 1’s and 0’s that speak to bottom-line driving benefits for business stakeholders too.
- ** Captains their own ship** - With a strong bias towards action, you're not one to sit around waiting for direction—whether it's juggling strategic and tactical work or navigating shifting priorities, you're an independent operator who thrives on autonomy and loves just making things happen.
- ** Distills collaborative chaos**- You're not afraid to raise your hand, make some noise, and get what you need from a dynamic and technical organization. Whether it's nudging engineers for product updates or rallying sales for customer stories, you're comfortable navigating the chaos to advocate for the ultimate needs of the GTM organization.
- ** Gets excited about the unexpected** - At RevenueCat we take shipping seriously, and are constantly adapting our product and strategies to meet the needs of developers. You see changes in direction and shifts in strategy as an opportunity to flex your creative muscles and learn on the fly.
- ** Is a little quirky** - You love a whimsical side quest and you can see the soft side of software. We pride ourselves in keeping our community on their toes with unique swag, challenges and events. You can play as big a role as you’d like in helping to brainstorm and bring these quirky concepts to life.

**What You'll Be Responsible For**:

- ** GTM and Adoption Campaigns**: Taking ownership of key product areas to deeply understand the features we're launching and the use-cases and needs behind them to craft compelling communication plans both within the organization, and to existing and prospective customers.
- ** Lifecycle Campaign Building**: Working with our marketing operations manager to bring insight-based lifecycle campaigns to action to drive adoption, retention and community.
- ** Web Page Design & Optimization**: Translate product messaging and customer understanding into visually compelling and highly converting web experiences with the help of our web development team. You'll chart the vision for the story our website tells and the illustrations, animations and tools we create to convey them.
- ** Case Studies & Testimonials**: Organizing, facilitating, and translating customer interviews into compelling case studies and testimonials that showcase the value of RevenueCat.
- ** Internal Enablement: As an expert in your areas of product focus, you’ll empower developer-facing teams with the resources and training they need to support developers and ensure their success.**
- ** Market Insights**: Keeping your finger on the pulse of the mobile app industry and competitors to inform go-to-market strategies and uncover new opportunities for growth.
- ** Whimsical Side Quests**: Taking on unique projects with mínimal instruction—whether it’s finding a way to collect 1000 screenshots to launch an online Paywalls repository, designing, printing and shipping a calendar of cat photos, unpacking and pulverizing 200 vacuum-sealed cat stuffed animals in Tokyo, or crafting a keynote speech for leadership you'll get to work on projects that stretch your creative muscles.

**What Success Looks Like**:
**Within the first month, you