Product Marketing Manager

4 giorni fa

Roma, Italia Bulgari A tempo pieno

**Position**:

- Bvlgari, within its Jewelry Business Unit based in Rome, is searching for a Product Marketing Manager.
- **Mission**:

- Contribute to the Product Portfolio strategy and Product Lifecycle of the assigned collection(s), according to the Brand Image, positioning and the market evidence/commercial potential, in order to support the company vision and reach the business objectives in terms of share of market, revenues and margins.
- **Main Accountabilities**:

- Support the top management in the definition of the portfolio Marketing strategy for the Jewelry category, detecting consumer target, product concept, price positioning, distribution channels, expected revenues, target margin, etc., with specific focus on the 3YP and full respect of the budget guidelines
- Evaluate performance analysis on the collection(s) & the market to identify business opportunities for the category (new market segments, new products/line extensions, etc.), analyze consumers and industry trends to address the portfolio evolution
- Guide the development of the Product Marketing brief according to the brand strategy and execution of the Product Development process with relevant stakeholders. Focus on cooperating with the Design team to develop new creativities through enriched product briefs offering consistent yet innovative storytelling
- Supervise the product portfolio & product life cycle of the assigned collection(s), and propose marketing and product plan corrective actions, if needed
- Implement current year launches cooperating with Central Merchandising and Supply Chain departments to define product assortments, sales forecast evolution and ensuring product availability
- Cooperate with Global Brand & Communication department to ensure the right communication plan (campaign, ATL, BTL, events etc.) according to the brand long-term strategy and positioningCoordinate internal team (JBU Marketing) cross-collection activities such as: markets liasing, process-improvements, shootings & campaigns, market researches etc- **Job responsibilities**:

- **Qualifications**:

- 3/5 years experience in similar roles, preferably within Jewelry brands.
- Understanding of the luxury brands, fashion industry and current trends
- Product Marketing and Merchandising techniques
- Analysis and reporting
- Project Management
- Fluency in English and Italian- **Soft competencies**:

- Customer Orientation
- Entrepreneurship
- Business Acumen
- Innovation, out of the box thinking
- Communication
- Flexibility
- Team-working- Product sensitivity-
- **_BVLGARI _**
**MAISON**:

- Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.
Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.
Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back - to nature and to the community. In 2024 the Maison announced the creation of _Fondazione Bvlgari _, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.

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