Emea Portfolio Marketing Manager

**Who are we?**

At Vertiv, we build products that keep critical technologies running 24/7. We are proud we were the first to protect mainframes with precision cooling systems. We were the first to introduce an integrated enclosure system to distributed networks. We help some of the largest names in the industry bring new capacity online faster and at a lower cost when search and social media increased demand for storage and computing. Our portfolio spans power, thermal and infrastructure management products, software and solutions, and is complemented by a network of nearly 250 service centers worldwide.

The EMEA portfolio marketing manager oversees Vertiv product portfolio for Europe, Middle East and Africa including product launches and active product marketing. This role is key in supporting the company’s go-to-market and ongoing promotional strategies for the organization’s products. This role ensures the success of products within his or her portfolio by enabling effective multiregional product launches and portfolio messaging. The EMEA portfolio marketing manager is responsible for key launch success metrics, marketing launch budgets, active product promotion and reporting out on those activities.

We are now looking for an **EMEA Portfolio Marketing Manager **to join our team in **Tognana, **Italy.
**What kind of work will you be doing?**
- Establish the go-to-market strategy for product launches in EMEA;
- Work closely with Vertiv lines of business and product managers to create compelling product messaging and effective promotions;
- Develop deep understanding of the EMEA buying audience by working with marketing and offering managers to conduct research to gather insight about target personas, buyer needs and the purchasing decision process for the organization’s products;
- Drive an audience-centric marketing approach within the organization, ensuring that messaging, content and campaign strategies are out-come based and centered around customer buying needs;
- Oversee and provide direction for market segmentation and targeting in order to define the market opportunities for the EMEA product portfolio and partner with offering management leaders to build business cases for expanding market presence or entering new markets;
- Oversee and provide input for product positioning, value propositions and messaging that resonates with the buying audience; ensure that offering managers are providing source messaging documents for use by downstream marketing functions such as campaign, demand and content teams;
- Develop the competitive positioning for the product portfolio by using competitive analysis and input from offering management;
- Partner with offering and sales leaders to plan routes to market and collaborate to produce marketing sales enablement plans for the product portfolio;
- Oversee the EMEA product portfolio launch strategy and launch planning, collaborate with offering management and portfolio marketing leaders to ensure launches are integrated with campaigns;
- Establish strategies to drive retention, upsell and cross-sell for the product portfolio, or partner with a formalized marketing function in doing so;
- Ensure product launches follow best practices for measuring launch effectiveness, including, but not limited to: success KPIs, lessons learned, and launch costs;
- Monitor and report on the performance of the marketing product launch and active promotional results;
- Provide leadership, direction and mentoring to guide marketing launch teams in their day-to-day activities.

**What will make you successful**:

- Ability to conduct market, competitor and customer research to gather insights and assess market opportunities;
- Ability to create value propositions and messaging strategies;
- Ability to develop strategies for creating marketing driven pipeline;
for new and existing offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships;
- Strong writing, communication, presentation development and delivery skills;
- Demonstrated competence in critical thinking; can dissect problems through qualitative and quantitative analysis, develop solutions with a team, prioritize ideas and see them through to execution;
- Strong business acumen and decision-making skills;
- Goal oriented self-starter; comfortable with ambiguity, know how to define clear objectives in uncertainty and deliver results;
- Process-oriented; experience managing projects from initial scoping to execution, implementation and ongoing control;
- Ability to keep pace in a high-output environment;
- Empathetic to buyers, customers, users and sales resources;
- Highly collaborative, able to work across functional teams;
- Detail oriented, well organized, efficient with time management;
- Organizational design, development and growth strategies for portfolio marketing organizations;
- Certified in the Sirius Decisions Product Marketing and Management (PMM) Model, Sir