CRM Manager

6 giorni fa

Roma, Italia Fendi A tempo pieno

**Position**:
The position is based in our HQ in Rome and part of the Digital, Omnichannel and Go To Market Global team. The CRM Manager will manage the clienteling activities across regions and will work as a key player on the definition of WW Client Engagement strategy. The role will directly manage a team in HQ and will coordinate CRM managers of the regional offices worldwide.

**Main Responsibilities**:

- Coordinate the WW CRM strategy & execution, aiming to define a 360° client journey to increase recruitment and retention, reactive the inactive, increase AOV and push on specific categories (i.e. strategy for MTO, for high tickets, for preorders, omnichannel client journeys, ).
- Provide support and guidance to regional teams regarding CRM strategies that maximize data capture and drive loyalty, revenue, and customer engagement across markets, ensuring a common strategy is implemented while adapted to local specificities.
- Coordinate the development of dedicated client journeys supported by Marketing Automation and Artificial Intelligence, in partnership with Data and IT teams.
- Partner with multiple stakeholders (Digital & Omnichannel, IT teams, Regional CRM teams, Go To Market and Retail teams), to define the CRM roadmap, with particular focus on the store clienteling tools development and enhancements.
- Define and guide the implementation with the related department of all digital and offline clienteling tools (catalogues, gift menu,).
- Work with the Regional teams to establish CRM KPIs for each store, supporting markets by defining precise CRM guidelines and sharing best practices.
- Coordinate from a business perspective all client activations (in-store moments, collection previews and presentations, ), partnering with multiple stakeholders (Communication, VM, Go To Market, ).

**Profile**:
The position requires an individual who works well in changing environment, fast and dynamic.
- 5+ years of experience in CRM and clienteling
- Understanding of market localization and how cultural perspectives influence CRM strategies
- Analytical and project management skills & data driven mindset
- Ability to partner with Data and IT teams
- Ability to consistently perform under pressure in a fast-paced environment
- Extremely organized and high attention to luxury and details
- Fluency in English
- Experience in retail/direct to customer business is mandatory. In alternative, experience in business where client data are collected for profiling and marketing purposes

  • CRM Manager

    2 giorni fa

    Giuliano di Roma, Italia Tannico A tempo pieno

    Chi siamoCRM ManagerCosa cerchiamoStiamo ricercando un CRM Manager da inserire all’interno del dipartimento marketing con diretto riporto al CMO.ResponsabilitàGuidare l’ottimizzazione della strategia di retention di Tannico, con l’obiettivo di analizzare e massimizzare il CLV, con strategie di cross-selling e up-selling mirate per brand o categorie...

  • Miu Miu in Store CRM Manager

    2 settimane fa

    Roma, Italia Prada A tempo pieno

    Founded in 1913 in Italy, the Prada Group was built on a tradition of excellence and with a vision of innovation. The Group, a world leader in the luxury sector, operates in more than 45 countries with the PRADA, Miu Miu, Church’s and Car Shoe brands, and has employees of over 100 nationalities. **JOB PURPOSE** - The Miu Miu In-Store CRM & Client...

  • Global CRM Campaign Manager — Email

    2 settimane fa

    Roma, Italia Publicis Groupe ANZ A tempo pieno

    A global digital transformation firm based in Milan is seeking a CRM Project Manager. This role involves overseeing CRM campaigns for prominent automotive brands, coordinating local and international projects. The ideal candidate should possess 1-3 years of project management experience, be fluent in English and a native Italian speaker, with a preference...

  • Senior CRM Manager

    2 settimane fa

    Giuliano di Roma, Italia Venchi A tempo pieno

    About UsFounded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well‑being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of...

  • Senior CRM Manager

    2 settimane fa

    giuliano di roma, Italia Venchi A tempo pieno

    About UsFounded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well‑being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of...

  • Crm Senior Specialist

    2 giorni fa

    roma, Italia Fendi Italia Srl A tempo pieno

    CRM Senior Specialist Fendi Italia Srl • Rome, ITALYDescrizione dell’offerta di lavoroWe are looking for a CRM Senior Specialist who will be responsible for planning and implementing the CRM global strategy alongside the CRM Manager, playing a key role in executing the CRM roadmap. The CRM Senior Specialist will support the CRM Manager with the...

  • Senior CRM Manager

    2 settimane fa

    Giuliano di Roma, Italia Venchi A tempo pieno

    About Us Founded in 1878 by Silviano Venchi, Venchi has become a global leader in chocolate and gelato, blending Italian tradition with a commitment to craftsmanship and well‑being. With over 145 years of history, Venchi offers more than 350 chocolate recipes and 90 gelato flavors, adhering to the highest quality standards while embracing the principles of...

  • CRM Senior Specialist

    1 settimana fa

    Roma, Italia Fendi Italia Srl A tempo pieno

    We are looking for a CRM Senior Specialist who will be responsible for planning and implementing the CRM global strategy alongside the CRM Manager, playing a key role in executing the CRM roadmap.The CRM Senior Specialist will support the CRM Manager with the implementation and monitoring of the Brand Contact Strategy in terms of One to Many and One to One...

  • CRM Senior Specialist

    2 giorni fa

    roma, Italia Fendi Italia Srl A tempo pieno

    We are looking for a CRM Senior Specialist who will be responsible for planning and implementing the CRM global strategy alongside the CRM Manager, playing a key role in executing the CRM roadmap.The CRM Senior Specialist will support the CRM Manager with the implementation and monitoring of the Brand Contact Strategy in terms of One to Many and One to One...

  • CRM Senior Specialist

    2 giorni fa

    roma, Italia Vendita al dettaglio e all'ingrosso Import-export A tempo pieno

    We are looking for a CRM Senior Specialist who will be responsible for planning and implementing the CRM global strategy alongside the CRM Manager, playing a key role in executing the CRM roadmap.The CRM Senior Specialist will support the CRM Manager with the implementation and monitoring of the Brand Contact Strategy in terms of One to Many and One to One...