Image, Comms and Marketing Director

Codice di riferimento: 93098**Image, Comms and Marketing Director**:

- Richemont- Milano, 25, IT- PermanentRichemont gestisce alcune delle Maison di beni di lusso più importanti al mondo, in particolare nel settore della gioielleria, orologeria pregiata e accessori premium. Ogni Maison rappresenta l’orgoglio di una tradizione di stile, qualità e artigianato che Richemont cerca di preservare nell’identità e eredità di ognuna delle sue Maison. Allo stesso tempo, impegniamo le nostre forze nella creazione e nel design di prodotti innovativi che mantengano i valori delle nostre Maison, con un processo costantemente creativo.

**Serapian -**
**Image, Marketing & Communication Director**

**Serapian, the historical fine leather goods Maison of Milan, **is currently recruiting an
- **Image, Marketing & Communication Director **to join its dynamic team.**About Serapian**
- In the world of leather goods, the name Serapian is synonymous with excellence in craftsmanship and elegant Milanese design. Entirely crafted in Italy from the most noble leathers and materials, Serapian stands out with its iconic Mosaico craft, refined tonal palette and soft geometric shapes.- Serapian is part of Richemont, one of the world’s leading luxury goods groups.**The Role**:

- The Image, Marketing & Communication Director plays a key role in the definition of the Maison’s International Marketing strategy and its execution to further grow the brand awareness, strengthen the creations’ visibility and desirability, and ultimately to further position Serapian as the most exclusive and authentic leather Maison of Milan and to reach ambitious sales ambitions. He/She will contribute to enhance the Maison’s image and marketing strategies’ ROI to support the Maison’s performance and revenue growth.**Key responsibilities**:
- Definition and implementation of the Maison International 360° Marketing & Communication strategy: visual identity, advertising, PR tools, visual merchandising, catalogues and E-Influencers
- Campaign assets creation & implementation with partners (Agencies, photographers, Media Groups)
- Marketing campaigns 360° orchestrations and activations
- Building strong Media and Influencers’ relationships, both offline and on-line, and animation of these communities, as a true Serapian Ambassador
- Management of the Maison Media buying strategy in collaboration with the Omnichannel Manager, and coordination with Richemont Media Agency.
- Responsible of the elaboration, negotiation and follow-up of the PR and Communication Budget, ensuring best ROI (Expenses, Invoicing, Payments) to maximize revenue growth
- Analysis and measurement of the brand Communication & PR strategy performance (Editorial performance, awareness & image analysis)
- Communication strategy coordination with local markets: Japan & Middle East**_Profile:_**
- This challenging position requires highly motivated individuals. You must have/be the following:_
- _Image / Communication background: worked in Image / Art Direction / Communication for at least 8 years_
- _Master’s Degree or equivalent in Marketing/Communication_
- _Experience in the luxury/Fashion/Design/Art business_
- _Solid ability to extract meaningful insights from internal and external data and to build an effective communication strategy based on them. _
- _Strong entrepreneurial spirit, able to think outside the box and overcome challenges _
- _Extensive experience in calculating ROI of marketing and branding initiatives, keen to strike the right balance between impact and profitability. Ability to bring a strong PR / Communication network of connections within Media, Influencers, external partners. _
- _Supportive and motivational team player, able to inspire the team in delivering exceptional results_
- _International background preferred_
- _Proficient in Microsoft Office, in particular PowerPoint and Excel_
- _Excellent written and oral Italian and Englis_h skills. Working Language is English_

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