Content Creation

Are you willing to become our content hero? Are you passionate about beauty and everything around it? Fler is on a full-time mission to reshape the way consumer goods are perceived with the customer and the experience in focus. We are an innovative and fast-growing startup that wants to revolutionize the shaving and body-care industry and that loves to break today's standards. We are a group of dreamers and doers, on a mission to create the world’s greatest consumer brand and company. We are inclusive, customer-devoted, curious, and we need the most passionate, ambitious and collaborative people to join us on this journey People who want to be part of something different that has the power to become something great. People who want to grow fast, learn a lot, always put themselves on the front line. We are looking for a Content Creation & Social Media Strategist to grow our organic audience and engagement, taking our social presence to the next level. In this role, you will take Fler's brand to the top by managing all organic channels and content creation activities (especially on Instagram and TikTok), developing the editorial plan and promoting social initiatives that will fuel our revolution. You are a first adopter on social media, you don't fear showcasing yourself to our community (through reels, TT and IG stories), you have a POV on what is happening on social platforms, you know what kind of content works better and how to authentically participate in digital conversations. **Important Information**: - Full-time position - Hybrid working arrangement with regular presence required in our Milan office (2/3 days per week) - Fluent Italian & English required - Minimum 1 year of experience in a similar role - Background in content creation and social media Tasks Content Creation & Strategy - Drive our social content strategy on Instagram and TikTok, developing engaging videos, content, and copy - Identify emerging trends and craft bold content that captures our audience's attention - Create, edit and optimize video content for performance marketing channels - Own the entire content process from brainstorming to publishing and performance analysis - Contribute to the editorial plan and adapt content based on performance metrics and social trends - Ensure all content aligns with Fler's tone of voice and values Growth & Analytics - Promote and execute community growth and engagement strategies - Track and analyze channel performance to develop new strategic approaches - Monitor competitors and identify opportunities in the market - Leverage data to uncover actionable insights and refine strategies for maximum impact - Drive testing and learning initiatives essential for continuous growth Collaborations & Campaign Management - Coordinate influencer campaigns and seeding activities - Build and maintain relationships with content creators and ambassadors - Partner with creative teams to ensure high-quality execution of content requests - Prioritize initiatives with the greatest potential impact **Requirements**: Required Qualifications & Experience - Bachelor's degree in Communication, Marketing or other related fields - Minimum 1 year of experience in social media management and content creation - In-depth knowledge and understanding of the social media landscape, trends, and Instagram and TikTok platforms - Excellent verbal and written communication skills in both Italian & English Professional Skills & Mindset - Strong analytical and problem-solving abilities - you think from first principles and structure your ideas sharply - Excellent storytelling and content creation skills - you know what the major brands are doing and wonder "how could we do it better?" - Ability to work independently and deliver results within tight deadlines - Detail-oriented approach with a focus on quality and precision - Data-driven mindset with the ability to translate insights into actionable strategies Personal Qualities - Natural curiosity and passion for the beauty industry and social media trends - Ambitious and driven - your initiative and tenacity match your aspirations - Strong sense of ownership and responsibility for your work - Team player who supports the best ideas and contributes generously - Reliable, honest, and transparent in all communications - Proactive self-starter comfortable with fast-paced environments - Resilient and adaptable in facing challenges Cultural Fit - An advocate and ambassador for Fler's core values - Embraces a culture of continuous improvement and learning - Thrives in a demanding, high-performance environment - Values open dialogue and constructive feedback - Eager to contribute to a growing brand and make a significant impact **Benefits**: Why you should join us **Our philosophy is simple**: we dream big, move fast and enhance each other's talents. As a brand, we are only as strong as the people who surround us. - You will play an extremely important role in taking the brand to th