Account Based Marketing Manager

**Job Description**:
**Job ID**:

- 373738**Company**:

- Siemens S.p.A.**Organization**:

- Smart Infrastructure**Job Family**:

- Marketing**Experience Level**:

- Experienced Professional**Full Time / Part Time**:

- Full-time**Remote vs Office**:

- Hybrid (Remote/Office)**Contract Type**:

- Permanent**Create a better tomorrow with us.**

We are looking for an **Account Based Marketing Manager, **to be hired with a permanent contract in **Milan **within Marketing Department of the **Smart Infrastructure **area.

Siemens is a focused technology company, pioneering intelligent solutions that transform the everyday in manufacturing, grids, buildings, and transportation. Our technology addresses real problems that affect the future of humanity.

You love to create an impact? From Day 1 you are empowered to make a difference for a better tomorrow with your full potential and creativity.

**Your Challenge**

As an **Account Based** **Marketing Manager** your mission will be to plan and handle marketing campaigns to drive growth across our Business through execution of marketing strategies targeting key customer’s needs working with central marketing team and local sales team.

Some of the main activities will be:

- Support strategy and sales team to **map and analyze buyer personas, their journey and their needs;**:

- Deliver **account research and analysis** to drive ABM strategies;
- Develop an added customer value** proposition** in line with a specific target needs and implement **content strategy and ADV activities** (both BTL and ATL) accordingly;
- **Develop and deploy multi-channel campaigns**, including strategy and program manager execution;
- **Design and implement** **Account Based Marketing campaigns to engage or retain **key customers according to their customer life cycle;
- Develop **key metrics and KPIs to monitor and measure the performance **of the campaigns and ensure continuous improvement;
- **Iterate and optimize** campaigns based on **data and analysis** of programs and tactics

**To be a perfect fit for this role, you would already have**:

- Proven experience in marketing within the industry
- Master's Degree in marketing
- Experience developing, driving and measuring marketing and go-to-market campaigns and programs
- Demonstrable experience in project management, content strategy development and/or content/digital marketing
- Experience developing working relationships and influencing at all levels of management, internally and externally
- Passion to never-stop growing
- Respect and appreciation of each person’s uniqueness, willingness to co create and share knowledge
- Proficiency in English and Italian
- Eligibility to work in Italy

**What we offer**
- Flexibility: trustful environment with an inclusive and flexible way of working driven by results,; hybrid and remote working enabled by innovative tools and devices, personal computer and smartphone; wi-fi connection reimbursement.
- Welfare: flexible welfare programs and health insurance extendable to your family; professional and extraprofessional accident insurance; free on-site lunch options.
- Never stop growing: plenty opportunities for continuous and individual learning journeys
- An inclusive team culture where you can be yourself

**Join us and be yourself. Inclusion is our ambition**

Address to us your desired working conditions/ environment. Typically, this kind of position is full-time, however please feel free to ask for a more flexible arrangement if that suits better to you.

Our recruiting team is looking forward to getting to know you

MakeYourImpact #LI-Hybrid