Omnichannel Strategy Manager

**Omnichannel Strategy Manager**

At AstraZeneca, we work together across global boundaries to make an impact and find answers to challenge. Working here means being entrepreneurial, thinking big and teaming up to make impossible a reality.

Welcome to MIND (Milan), one of over 400 sites here at AstraZeneca. The site provides a collaborative environment where everyone feels comfortable and able to be themselves, which is at the core of AstraZeneca’s priorities.

As a global science-led biopharmaceutical company, everything we do comes back to improving the health of our patients worldwide. We seek out new opportunities to do dynamic and significant work, and we encourage our people to continually foster new insights to find different ways of building ground-breaking medicines. This is why, today, we have an unparalleled product portfolio in Oncology, Respiratory and Cardio-Renal Metabolic diseases.
**MAIN DUTIES AND RESPONSIBILITIES**

Reporting to the Omnichannel Strategy and Data Science Manger, as **Omnichannel Strategy Manager** you’ll be working within the Digital Team, Marketing & Medical teams to create and execute the right plans for our communication strategy, take advantage of streaming opportunities and develop strategies to improve our metrics. You will lead the implementation, rollout and follow-up of projects within the AstraZeneca omnichannel strategy, collaborating with the cross-functional teams for the development of new digital approaches towards the physicians.

The role broadly includes the following key components:

- Design and roll-out the omnichannel journeys, working on multiple projects liaising with cross functional teams and international stakeholders.
- Monitor execution and coordinate developments with engineering teams (multiple teams, using multiple tools, reporting styles)
- Quickly raise and report risks (delivery date, resource availability, dependencies) and inconsistencies across projects at the company level
- Resolve conflicts, maintain clarity on priorities and drive progress on execution.
- Design custom digital solutions to operate and to thrive- Collaborate in the creation of contents and choice of tones and channels
- Strategize, design and execute multivariate tests across channels
- Own Digital Marketing KPI Metrics to successfully drive business outcomes
- Manage all activities and Account relationship according with Company Values, Code of Conduct, Guidelines/Internal procedures and Italian legislation

**ESSENTIAL REQUIREMENTS**
- Educational background, preferably in the fields of Information Technology, Engineering or Economics
- At least +3 years of client facing experience
- At least +2 years of experience of stakeholder and project management within a high paced environment
- Familiar with agile methodology in order to manage new projects in sprint sessions
- Teamwork
- Strong communications skills
- Strong project management skills
- Fluent written and spoken English and Italian

**DESIRABLE REQUIREMENTS**
- Proven hands-on experience in digital campaign management
- Tealium, Salesforce Marketing Cloud, Veeva PromoMats**Why AstraZeneca?**

At AstraZeneca when we see an opportunity for change, we seize it and make it happen, because any opportunity no matter how small, can be the start of something big. We’re opening new ways to work, pioneering cutting-edge methods and bringing unexpected teams together. Join us on our journey of building a new kind of organisation to reset expectations of what a bio-pharmaceutical company can be.

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