Marketing & Communication Director - Italy & Turkey

4 giorni fa

Roma, Italia Bulgari A tempo pieno

**Position**:
**Bulgari Italia Spa **is searching for a **Marketing & Communication Director **for Italy and Turkey, based in **Rome **.- The position, reporting directly to the Managing Director for Italy and Turkey, will coordinate a structured team and will be responsible for all marketing and communication activities for Jewelry, Watches, Accessories, and Perfumes, related to Retail, Wholesale and Franchisee channels. Also, working closely with the Hotels in Italy and Turkey to define together a communication strategy.- For the Franchisee channel, the scope will also include Greece, Montenegro, Poland and Ukraine.

**Job responsibilities**:
**Accountabilities**
- Define, negotiate and implement the annual and long-term Marketing e communication strategy. The marketing and the communication strategy shall be well integrated to guarantee a coherent message to reach the company’s objectives.
- Craft a robust communication strategy to effectively convey the brand’s vision, values, and key messages.
- Manage the budget for the whole perimeter of responsibility with the ability to reallocate whenever required.
- Manage promotional activities for both channels including PR and Events.
- Set and implement the CRM strategy with yearly objectives aimed to recruit, retain and upgrade Bulgari clients’ portfolio, working closely with the stores to further develop a CRM mind-set approach.
- Define and implement an effective marketing strategy to support Bulgari Business Partners in the region of responsibility.
- Create and manage the portfolio of Brand Ambassadors to amplify the positioning of Bulgari in the markets.
- Analyse & monitor the market of reference in terms of competitors' activities and trends.
- Contribute to create synergies with Europe and Corporate Marketing department
- Closely work with the European team to create a strong and effective media plan

**Profile**:
**Qualifications / Professional Capabilities**
- This position requires a mix of analytical, creative, and leadership skills to support business objectives.
- At least 5 years’ experience in a similar role as a leader of a marketing department within the luxury business or equivalent
- Fluency in Italian and English
- Budget and reporting skills
- Project Management
- IT Applications (MS Office)

**Personal Competencies**
- Team development & Coaching
- Analytical Mindset & Data Driven
- Client Orientation
- Impact
- Innovation
- Negotiation

**_BVLGARI _**
**MAISON***:

- Bvlgari was founded in the heart of Rome in 1884. Over the decades, the Brand has established a worldwide reputation as magnificent Roman High Jeweler and icon of Italian art of living.
Through a pioneering vision, the company’s international success has evolved into a global and diversified luxury purveyor of products and services, ranging from fine jewels and high-end watches to accessories and perfumes, and featuring an extended network of boutiques and hotels.
Demonstrated through its numerous philanthropic partnerships, Bvlgari deeply believes in innovating the present for a sustainable future through its commitment to Social & Environmental Responsibility and giving back - to nature and to the community. In 2024 the Maison announced the creation of _Fondazione Bvlgari _, reinforcing its devotion to building a meaningful tomorrow through care, generosity and long-term dedication.

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