Cro & UX Specialist Categorie Protette Diesel

3 giorni fa

Breganze, Italia DDW A tempo pieno

Diesel has long been a leading pioneer in denim and casual fashion, known for moving outside and ahead of trends in its industry. While retaining always its DNA, in recent years Diesel has evolved into the world of premium casual wear, becoming a true alternative to the established luxury market. Diesel is a truly worldwide organization. It is present in more than 80 countries with 5,000 points of sale, including more than 400 company owned stores.

**Posizione**:
Digital Diversity Week supports Diesel in the search of profiles belonging to the protected categories (L.68/99) as **CRO & UX Specialist **to join the team who will be responsible for optimizing our digital platforms to enhance user experience, increase conversions, and drive business growth. The expertise in CRO techniques, US research, and data analysis will be crucial in shaping our online strategies.

The role’s main responsibilities are:

- Conduct performance analysis of user behaviors, conversion funnels, and website landing using web analytics tools
- Identify opportunities for improvement and develop data-driven proposals to optimize website elements, landing pages, and conversion paths
- Design and execute A/B tests to validate hypotheses and make data-informed decisions to improve user experience and conversion rate
- Lead the design process, from the research to interaction and testing
- Design user flows, create wireframes, prototypes
- Collaborate with cross-functional teams including designer, development, marketing, merchandising
- Monitor online performance metrics, conversion rate and user feedback to identify areas for further optimization and prioritize initiatives accordingly
- Collaborate with stakeholders to communicate effectively CRO e UX insights, results and recommendations
- Stay updated with industry trends, best practices and emerging technologies in CRO e UX design to improve online performance continuously

**Requisiti**:

- Belonging to the protected categories l.68/99
- Degree in web marketing or digital communication field
- 3+ years of experience in a UX role
- Be responsible and organized with the ability to work on multiple projects - Be proficient in technology with a focus on mobile
- Skilled in communication
- Excellent problem-solving skills and data-driven mindset
- Have a great experience with Adobe, especially Photoshop/Illustrator
- Have a great experience with UX tools
- Be proficient in English

**Desirables**:

- Technology and systems architecture knowledge
- Knowledge of coding is an advantage (you will not be required to code) - Formal UX qualifications
- Participates in the UX community
- Italian language knowledge

**Altre informazioni**:
Dal 27 novembre al 1° dicembre, Diesel partecipa alla Digital Diversity Week, l'evento digitale dedicato alle categorie protette.

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