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Product Marketing Manager Cybersecurity
2 settimane fa
We are looking for a curious and proactive colleague to join our **Marketing Team** as **PRODUCT MARKETING MANAGER CYBERSECURITY**.
**Creation and Management of Service Documentation**
Develops and maintains, throughout their entire lifecycle, the appropriate communication assets for the services within their business unit. These may include: whitepapers, brochures, articles, demo videos, datasheets, sales guides, battlecards, presentations, and service documentation, making them available to the sales management to facilitate customer proposition activities.
**Sales Enablement / ReeVo Academy**
- Produces the materials for the ReeVo Academy useful for training internal sales team, as well as partner sales teams, on the features, benefits, and positioning of the services within their business unit.
- Participates in the delivery of ReeVo Academy training through webinars and in-class training.
**New Service Launches**
- Positioning: Defines what differentiates a new service in the market (and from competitors).
- Messaging: Crafts clear and compelling messages to communicate the service's value to the target audience.
- Go-to-Market Strategy: Develops a launch plan and contributes to related activities, working closely with marketing, sales, and other business functions.
**Marketing and Demand Generation**
- Campaign Management: Collaborates on the planning and execution of marketing campaigns and activities aimed at generating demand and increasing market awareness of the business unit's services.
- Measurement and Analysis: Monitors marketing performance to identify opportunities for improvement.
**Hard Skills**:
- Bachelor's degree in Economics, Communication, Business Management or related field;
- 10 years of experience, at least 5 years in Product Marketing or Strategic Marketing;
- Experience with cybersecurity products, go-to-market planning and positioning;
- Strong understanding of B2B marketing;
- Ability to develop sales and marketing assets (datasheets, battlecards, presentations, etc.).
**Language Skills**:
- Good command of Italian and English, both written and spoken is mandatory;
- Good command of French and/or Spanish is a plus.
**Soft Skills**:
- Excellent communication abilities to work effectively with internal and external stakeholders;
- Proactivity;
- Team player who enjoys cross-functional environments;
- Analytical and problem-solving mindset.
**_
If you enjoy challenges and actively contribute to company success, we are the right place for you_**
**Company locations**: Vimercate (MB), Roma, Catania, Cascina (PI)
Settore: Informatica
Ruolo: Marketing/Relazioni esterne
Tipo di occupazione: Contratto a tempo indeterminato
