Digital Marketing Executive
6 giorni fa
International SOS is the world’s leading medical and security services company with over 12,000 employees working in 1,000 locations in 90 countries. Established 35 years ago, we have become the market leader in global telehealth services and digital health solutions for an extensive client base of Fortune 500 companies, NGO’s and governments around the world.
**About the role**:
**Start date**:ASAP
**Location** : Milan (Hybrid)
We have an exciting opportunity in our Milan office for a bilingual Digital Marketing Executive to generate leads and engagements for the Central Europe (CEU) sales teams, for them to create new business.
**Key responsibilities**:
- Develop and execute marketing automation campaigns together with content marketing team to nurture, score and qualify sales ready leads in Eloqua
- Dvelop the overall digital marketing strategy
- Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Siteimprove, WebTrends etc.)
- Develop ways, tools, and reports to better understand customer behaviours on our different digital channels and identify areas of opportunity
- Develops Growth Hacking activities
**About you**:
- Relevant experience work experience on Digital advertising and analytics preferably in a B2B environment
- Experience of working closely with sales teams
- Experience working with marketing automation systems and a CRM to capture, track and report on leads
- Ability to draw conclusions from data and make recommendations on maximising campaign ROI
- Fluency in Italian and English.
**Benefits**:
Being part of a highly motivated team in an international, dynamic and diverse environment.
Access to an excellent platform to grow your personal and professional skillset and build up your own career within an international network across different cultures and countries.
Hybrid policy: remote 2 days per week
Europe, #LI-Hybrid
At International SOS, we offer a great working environment, thanks to our commitment to flexible working, diversity, and development. We encourage every person to be their personal best by creating an environment of inclusion, equality and support.
International SOS has been recognised as a Top Employer in the UK by the Top Employer’s Institute (TEI) for 2021.
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