Brand Specialist, Brugal 1888

3 giorni fa

Roma, Italia Edrington A tempo pieno

**Requisition Id**:1743**Location**:Rome, ITAbout Edrington

Edrington’s vision is to give more by crafting exceptional ultra-premium spirit brands. The Macallan is our central focus, supported by Highland Park and The Glenrothes in the fast-growing single malt category and Naked Malt in the blended malt category. Our portfolio is completed with The Famous Grouse Blended Scotch Whisky, Brugal premium rum from the Dominican Republic and Noble Oak American Whiskey. Edrington also has strategic partnerships for No.3 London Dry Gin and Wyoming Whiskey.
Remuneration and Package
- Salary €32,000 - €40,000
- 39 days holiday + 4 Giving More Days
- Attractive pension
- Share reward scheme
- Global wellbeing programme
- Product Allowance
Position Summary

The Brand specialist is responsible for driving Brugal 1888 brand knowledge & confidence within on trade in Rome and key resorts. Approximately 70% of the time will be spent focusing on developing Rome and support key initiatives in Milan. The remaining 30% will be spent developing the brand in seasonal hotspots in Italy. Your mission will be to segment the market and identify where Brugal 1888 is present and activated and to drive brand engagement. You will also spend your time implementing trade activities in the targeted universe.
Job Description

Day-to-day you will be responsible for the following:

- Delivering bespoke education for Brugal 1888 and building elevated brand confidence within priority trade accounts (On & Off-Trade) and local wholesalers, inspiring brand advocacy and ensuring front of mind presence
- Introduce new Brugal 1888 releases to all accounts where applicable
- Working collaboratively to identify opportunities of brand presence in the area and recommend change as required
- Regular updates to local marketing and commercial teams on Brugal 1888 performance in the On/Off trade
- Building relationships and trust of key decision makers (e.g. beverage directors, buyers, bar staff)
- Creating and demonstrating Brugal 1888 serves and rituals to priority On trade accounts
- Working with Brugal 1888 brand team and local marketing team to implement a range of marketing activations and communications that are in line with brand DNA and objectives
- Identifying key brand building initiatives for Brugal 1888 in collaboration with local commercial teams
- The management and most efficient use of their annual T&E and activation budgets
- Collaborating with other Brand Ambassadors/Brand Specialists, and actively contributing as part of the global education and marketeer network
Skills and Experience

You are a creative thinker with a commercial mindset and have previous experience working in either on-trade, brand ambassador roles and/or in luxury. A natural presenter, you will be able to influence, build strong relationships and inspire conversations. You will also be self-driven, highly organised possess great prioritizing skills. You are fluent in Italian and English, both verbal and written. A passion for whisky, or the spirits industry, would be advantageous.
Employee value proposition

At Edrington, you will experience an incredible culture based on respect and giving more. We are exceptionally passionate about our brands and genuinely care about our people, continually investing in their development and wellbeing. Join Edrington and make a world of difference.

  • Brand Specialist

    4 giorni fa

    Roma, Italia Planet Fitness A tempo pieno

    Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as a local...

  • Brand Specialist

    1 settimana fa

    Roma, Italia Planet Fitness A tempo pieno

    Planet Fitness, the fastest growing fitness chain in the country and premier operator of fitness centers, is currently accepting applications for full-time entry level marketing positions. Applicants with a strong commitment to excellence, desire to learn and superior client service skills need only apply. The Brand Specialist will serve as a local...

  • Field Specialist: In-Store Brand Growth

    2 settimane fa

    Roma, Italia CPM Italy A tempo pieno

    Un'azienda di marketing cerca un Field Specialist per migliorare la visibilità del brand nella grande distribuzione. Offrendo libertà e flessibilità, il candidato supporterà un cliente unico e potrà viaggiare nella propria regione. Non sono necessarie competenze specifiche, ma l'attitudine alla relazione e la voglia di comunicare sono fondamentali....

  • Field Specialist: In-Store Brand Growth

    2 settimane fa

    Roma, Italia Altro A tempo pieno

    Un'azienda di marketing cerca un Field Specialist per migliorare la visibilità del brand nella grande distribuzione. Offrendo libertà e flessibilità, il candidato supporterà un cliente unico e potrà viaggiare nella propria regione. Non sono necessarie competenze specifiche, ma l'attitudine alla relazione e la voglia di comunicare sono fondamentali....

  • Field Specialist: In-Store Brand Growth

    3 ore fa

    Roma, Italia Altro A tempo pieno

    Un'importante azienda di marketing cerca un Field Specialist a Roma. Il candidato avrà il compito di verificare gli accordi tra l'azienda e la grande distribuzione, migliorando la visibilità del brand. È fondamentale avere attitudine alla relazione e voglia di comunicare. Offriamo un lavoro dinamico, con la libertà di organizzare il proprio tempo e...

  • Brand & Social Media Marketing Specialist

    2 settimane fa

    Roma, Italia ROMEO COLLECTION A tempo pieno

    Una nota collezione di moda cerca un Social Media & Marketing Specialist per supportare il team Marketing e Comunicazione nel miglioramento dell'identità del brand. La risorsa dovrà definire strategie social, monitorare campagne e collaborare con il team per lanciare campagne integrate sia online che offline. Esperienza con Google Analytics e capacità di...

  • Electronics Brand Ambassador

    3 settimane fa

    Roma, Italia PardForce A tempo pieno

    Una società di field marketing ricerca un Brand Ambassador / Field Specialist per lavorare con importanti catene di elettronica nell'area Puglia, Campania e altre regioni del sud. Le responsabilità comprendono il supporto alle vendite, la formazione del personale e il visual merchandising. È richiesta un'esperienza di 1-2 anni nel settore e una buona...

  • Brand Specialist

    2 settimane fa

    Roma, Italia British American Tobacco A tempo pieno

    **BAT is evolving at pace into a global multi-category business. With products like VELO, VUSE and GLO we are on a mission to decrease the health impact of our industry** **To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey!** **British American Tobacco Italia is looking for a talented and...

  • I. P.

    2 settimane fa

    Roma, Italia Bulgari A tempo pieno

    Posizione **MISSION** Bulgari Brand Protection Legal Department is responsible for the management and defense of Bulgari’s intellectual property rights, at worldwide level and for all categories of products and services of the Company (jewelry, watches, accessories, eyewear, perfumes, hotels). We seek for a junior IP specialist to be integrated in our...

  • I. P.

    2 settimane fa

    Roma, Italia Bulgari S.P.A A tempo pieno

    **Position**: **MISSION** Bulgari Brand Protection Legal Department is responsible for the management and defense of Bulgari’s intellectual property rights, at worldwide level and for all categories of products and services of the Company (jewelry, watches, accessories, eyewear, perfumes, hotels). We seek for a junior IP specialist to be integrated in our...