Brand Manager

5 giorni fa

Vimercate, Italia Haier Europe A tempo pieno

Job Posting Title

Brand Manager

The challenge

In order to support the fast development of Haier Europe Business Line, the Brand Manager will take a major role in the brand strategy & deployment across all European markets.
He/She will be responsible for developing brand strategies, promoting brand growth and expansion and implementing brand plans. The brand management includes direct-to-consumer capability through a test and learn model and a profound knowledge of all consumers touchpoints.

The position requires full knowledge and understanding of the digital landscape (digital marketing, ecommerce, DTC) brand building, insights & analytics.

What you will do
- Define key brand values and overall brand positioning, in line with consumer targets.
- Oversees the 360° consumer purchase experience, from digital to in-store, including promotional activities and post-sales activities - NPS
- Develops a consistent and coherent approach in all customer touchpoints.
- Develops annual activation roadmap and marketing introduction process and plans.
- Activate new products value propositions and being in daily collaboration with Product Line to define product naming & architecture, messages, user experience and wider consumer engagement plans as well as share an integrated approach with Product Line to support pipeline definition.
- Responsible for the execution of the go to market activation strategy and execution together with the country trade organization and Go-to-Market department.
- Drive customer acquisition, retention and growth through digital marketing, CRM and a seamless customer experience online.
- Develop customer understanding through customer data, contributing to the overall analysis of the consumer path to purchase.
- Manage and challenge the performance media agency.
- Accountable for brand assets, investment ROI and business plan follow-up with local teams.
- Lead the development of creative concepts and develop brand communication campaigns.
- Stay current on market trends and competitive activity.
- Establish and maintain brand budget.

What you need to succeed
- Bachelor’s degree in Marketing, Sales, Ecommerce, Digital or related field.
- Experience in D2C online business (project management, CRM experience, digital conversion media, analytic skills).
- Demonstrable ability to achieve results in a dynamic and international environment and to deliver on strategic, tactical and operational levels.
- Proven experience in creating and driving a successful 360° marcom activation plan.
- Excellent verbal and written communication skills, including meeting facilitation and presentation skills.
- Pro-active problem solver with the ability to assess a challenge and develop action steps for resolution
- Skilled in cross functional environment.

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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