Marketing Activation Brand Manager

Looking for the chance to shape the future of snacking? If so, you’ve come to the right place As Marketing Activation Brand Manager in Vimercate, Milan, you’ll be leading the business planning, strategy development, activation and innovation launches of the Wholesome Snack portfolio in Italy. You will get the chance to deliver fully integrated commercial plans for the brands, in line with category strategy and the country’s needs.
A Taste of What You’ll Be Doing
Annual Planning Development - Lead situational analysis, strategy development, and recommend growth plans. Align growth targets with country teams for innovation and brand activation building blocks.
New Product Launches - Identify the biggest opportunities within the toolboxes, make portfolio choices, and lead business cases to drive growth and margin. Set KPIs and track market results.
Local Amplifications and Digital Brand Activations - Lead local amplifications and digital brand activations.
Business Performance - Conduct data collection, analysis, reporting, and feedback on effectiveness. Track business performance and market performance, make timely recommendations on course correction plans, and provide gap-closing initiatives.
Leadership & Partnerships - Build a strong team with the rest of the activation team and drive the vision through the organization. Partner effectively with the central Marketing Brand Management teams, RGM teams, and external agencies on campaigns, innovation, and activation plans.
We’re Looking for Someone With
Degree in Marketing/Management or similar
Previous experience in marketing, demonstrating strategic thinking and solid commercial experience
A disciplined approach to all activities that involve setting goals, predicting outcomes, tracking performance, and drawing on learnings for the future
High drive for results and ownership
Ability to communicate & influence clearly in both local languages (Italian) and English
What’s Next
If you join our team, you’ll be rewarded for the difference you make. Our comprehensive benefits offer you the support you need through your life events, big or small. Visit our benefits page & be sure to ask your recruiter for more specific information.
Get to Know Us
At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio of iconic, world-class brands include Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others.
Kellanova’s Culture of Best means we bring our best to all that we do in pursuit of our vision to be the world’s best performing snacks-led powerhouse. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.
Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.
Let’s shape the future of snacking.
Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.