Trade Marketing Manager TV

4 giorni fa

Vimercate, Lombardia, Italia Haier Europe A tempo pieno

Job Posting Title
Trade Marketing Manager TV

The challenge
An exciting opportunity has arisen to contribute to Haier Europe. The Company is on a journey to achieve ambitious business growth and leadership objectives in the region, and we need someone who is passionate, proactive, self-driven and motivated to join a team of open-minded individuals.

We are looking for an individual who demonstrates the core values of the Haier's attitude: entrepreneurship and innovation, zero distance to consumers and IoT & Ecosystem thinking. A true change agent with an agile approach thriving for idea contamination and with a hyper-collaborative approach that breaks silos and creates an open ecosystem.

What You Will Do
We are looking for a professional able to lead trade and retail marketing strategy for the TV category within the Italian market, where innovation and brand experience come together inside the store.

The person will be in charge of the following activities:

  • Trade strategy by TV category: define and implement retail marketing plans consistent with brand strategy and commercial needs.
  • Product go-to-market: plan and manage key activations related to TV launches (in-store, digital media retail, promotions, and bundles).
  • Visual merchandising & display: design and coordinate POP materials, displays, and premium solutions to enhance the brand at the point of sale.
  • Digital retail & omnichannel: activate digital campaigns, partner CRM, and e-retail content in collaboration with the Brand and Media teams.
  • Customer & network management: build strong relationships with retail partners and distributors, coordinating the brand's presence at trade fairs and industry events.
  • Analysis & KPIs: monitor sell-out, share, promotions, and competitor activities, generating insights for Marketing and Sales.
  • Budget & ROI management: allocate and optimize the trade budget dedicated to the TV category, ensuring the effectiveness and sustainability of activities.
  • Cross-functional collaboration: Work across Brand, Sales, Media/PR and HQ to ensure strategic coherence and maximisation of investments.

What You Need To Succeed
Must have
Education:
Bachelor's degree in Marketing (or related field) and in Economics.

Professional experience:
7+ years of experience in trade marketing, retail marketing or brand activation, ideally in consumer electronics, tech or retail sectors.

Technical Skills

  • Analytical mindset with strong attention to detail and performance orientation
  • Strong analytical focus and ROI focus

Soft Skills

  • Excellent communication skills with clients, partner and stakeholder
  • Proactive and collaborative attitude, with the ability to lead cross-functional activities.
  • Strategic vision

Language:
Fluent in English and Italian

Haier Europe is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, or other characteristics protected by law.

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