Brand Manager

6 giorni fa

Roma, Italia Pfizer A tempo pieno

As we continue to develop new products and to expand our franchise in Specialty Care business, we are consistently looking for new talents.
- For Specialty Care Category we are currently looking for an enthusiastic and highly motivated Brand Manager, focused on Anti-infective portfolio.
- MISSION:

- Directly reporting to the Specialty Care Marketing Lead, he/she will contribute to the development and implementation of comprehensive and innovative customer-focused brand plans. He/she will work in partnership with the Senior Brand Manager supporting the growing Anti-infective portfolio, including the launch of a new asset.
- MAIN RESPONSIBILITIES:
- Support the development and implementation of customer-focused brand plans, programs and initiatives in collaboration with cross functional colleagues.-
- For new AI brand, work in partnership with Sr Brand Manager to plan and execute local launch.-
- Closely cooperate with Field Force and Medical colleagues to effectively deliver tactical plans.-
- Lead omnichannel plan definition and execution, in collaboration with the omnichannel marketing team, ensuring full adherence to internal and external policies.-
- Support meetings & congresses management.-
- Work closely with the International Commercial Office (ICO) team to localize global strategies and tactics, with a special focus on reuse of branded and unbranded campaigns.-
- Collaborate with local creative agency to implement tactical and communication plan.-
- Ensure that all brand plans and activities are in full compliance with Pfizer SOPs, laws & regulations.- BASIC QUALIFICATION- University Degree (scientific or economic)-
- 2-3 year experience in pharmaceutical marketing-
- Knowledge of Anti-infective therapeutic area (preferred)-
- Fluency in Business English and Italian-
- Experience working within matrix organizations-
- Good knowledge of computer skills and web MarketingExpertise/attitude to public speaking-
- Adherence to Pfizer Values: Courage, Excellence, Equity and Joy.Purpose
-Breakthroughs that change patients' lives... At Pfizer we are a patient centric company, guided by our four values: courage, joy, equity and excellence. Our breakthrough culture lends itself to our dedication to transforming millions of lives.
-Digital Transformation Strategy
-One bold way we are achieving our purpose is through our company wide digital transformation strategy. We are leading the way in adopting new data, modelling and automated solutions to further digitize and accelerate drug discovery and development with the aim of enhancing health outcomes and the patient experience.
-Flexibility
-We aim to create a trusting, flexible workplace culture which encourages employees to achieve work life harmony, attracts talent and enables everyone to be their best working self. Let’s start the conversation
-Equal Employment Opportunity
-We believe that a diverse and inclusive workforce is crucial to building a successful business. As an employer, Pfizer is committed to celebrating this, in all its forms - allowing for us to be as diverse as the patients and communities we serve. Together, we continue to build a culture that encourages, supports and empowers our employees.
-Disability Inclusion

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