Global Digital Media Buyer

3 giorni fa

Provincia di Parma EmiliaRomagna, Italia Davines Italia spa A tempo pieno

Davines Group is recognized for its sustainable high-end hair and skin care products commercialized under two world-renowned brands: Davines and [ comfort zone ].

We are a BCorp and our purpose is to do our best for the world, creating good life for all, through beauty, ethics and sustainability.

**Global Digital Media Buyer - Skin Care**:
JOB MISSION

Are you passionate about sustainable beauty?

Do you enjoy working in an entrepreneurial environment?

[ comfort zone ] is building a dynamic e-commerce team to accelerate its digital transformation. Be part of it by implementing the Digital Media Strategy globally. As Global Digital Media Buyer, you will support the Global Digital Acquisition Manager inctivating users throughout the funnel, starting from seducing new consumers to making them convert. You will be key in building brand awareness in the digital environment and boosting our e-commerce performance across the world.

As part of the global e-commerce team, you will work closely with communication team and local business units in charge of e-commerce turnover.

DUTIES AND KEY RESPONSIBILITIES
Implement the Digital Media Strategy cross-channel and cross-country
Operate Paid Social campaigns in-house in our key countries (Italy, Us, Germany): upload, optimization, reporting
Oversee SEA in our key countries (Italy, US, Germany, Netherlands and more to come)
Affiliation Marketing management with the support of external agency
Ads A/B test to identify new communication angles and improve performance
Track performances and suggest media-mix optimization to improve e-commerce profitability
Tracking improvement across all channels to ensure best attribution across the media mix
Quarterly reporting on the media mix performance
Animate the Global community of E-commerce Managers & Local media agencies

**Support on SEO activities**: scouting trends and keywords to fuel our ads a/b testing and product development/communication

PERSON SPECIFICATION AND REQUIREMENTS
2+ years of expertise in Digital Media Buying
Excellence in planning & KPI analysis are a must to succeed in the role
Strong relationship management skills & Entrepreuneur mindset
International experience either living or working abroad will be considered a plus

EQUAL EMPLOYMENT OPPORTUNITY

In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart.

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