H&m Fashion PR Lead

Company Description

The key to building a great look is combining bold pieces.

The key to building a great company is combining different bold people.

We take pride in our history of making fashion accessible to the many, and strive to build a more welcoming, inclusive and sustainable industry. But we also know that you can’t change the world without great people and great teams.

Daily, we are creating with you that special kind of workplace, where unique talents from all over the world come together to form the best of teams, where we foster a culture of creativity, innovation, collaboration and growth.

At H&M, we welcome you to be yourself and challenge you to grow and make a difference.

Help us reimagine the future of an entire industry, making everyone look, feel and do good.

Be proud of where you came from & amazed by where you’ll go.

Be yourself & more at H&M.

We are looking for **Fashion PR Lead**

As Fashion PR Lead you contribute to added customer value, a strong brand and increased sales by being responsible of Fashion PR & Showroom development.

You work towards aligned and cross-functional goals, driving omni sales performance and customer centricity in all parts of your work

You build and maintain relationships with key media, influencers, celebrities and opinion leaders together with the PR & Communications Manager and Showroom Team.

You set tactics by planning, executing and following up locally and globally planned PR & communications activities in accordance with H&M values, standards, policies and procedures.

**Job Description**:
**Your responsibilities**:
**FASHION PR AND SHOWROOM STRATEGY & TACTICS**
- You are responsible of setting the Sales Market Fashion PR strategy and tactics. You align your beliefs together with the PR & Communications Manager. You drive execution of activity plans and create results by ensuring Sales Market objectives in order to strengthen the H&M brand and selling, both short & long term_
- Build Sales Market tactics for Fashion PR and Showroom, together with the PR & Communications Manager and / or regional coms stakeholders, based on insights regarding customer, brand, media & competitive landscape
- Responsible for local fashion PR activities together with the Showroom Team
- Overall responsible for fashion press releases and content, incl. proof reading and translations
- Driving SEO PR campaigns and reclaim link strategy
- Build 360 activations including physical or online brand building events

**Media Relations**
- Maintain and develop an in-depth knowledge of the local media landscape including good relations with key fashion titles and stakeholders (high level positions).
- Responsible for communicating H&M messages externally and internally, together with HO and the Communications Manager

**Showroom**
- Responsible for driving overall showroom tactics, including plan, execute and follow up.
- Ensure showroom project management

**Agency Collaboration**
- Ensure effective agency collaboration and results, together with PR & Communications Manager

**Networking & relationship building**
- Builds a network of H&M ambassadors through maintaining and building strong local relationships with media, influencers, celebrities & opinion leaders_
- You act as a brand ambassador for H&M
- Identify, maintain and develop a network on a Sales Market level with the appropriate fashion journalists, stylists, influencers, celebrities and other opinion leaders in order to keep H&M well positioned and connected to the fashion ecosystem

**Follow up**
- You follow up on goals and objectives connected to project responsibility, showing the connection to added customer value and selling when possible.
- Ensuring relevant PR editorial monitoring & reporting together with the Showroom Team

**Reporting & Collaboration**
- Ensures a close collaboration with the Influencer Specialist to maximize synergies between paid and earned relationships

**Qualifications**:
**Education**
- A formal education within Communication &/or Marketing is meriting - if not, at least 5 years of working experience in relevant roles.

**Skills**
- You have a strategic and analytical mindset with strong planning and prioritizing skills
- You understand synergies between owned, paid & earned media
- You have excellent communication skills, including fluent written and spoken English and Italian. Knowledge in other languages is meriting.
- You have the ability to connect your actions and results to business goals
- You are an excellent relationship builder.
- Fluent in Microsoft Office - Word, Powerpoint and Excel

**Experience**
- You have experience in working successfully within PR and retail, meriting if within Sales Market country
- You have proven track results in optimizing PR plans to local needs
- You have experience from working with fashion stakeholders, positioning brands within fashion while maintaining commerciality and a customer focused communication
- You have experienc