Manager, E-commerce Growth and Analytics

**Journey with us**Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world **ABOUT THE COMPANY** Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team **ABOUT THE ROLE** The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation) optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO) **Key Responsibilities** Increase e-commerce funnel efficiencies in ead generation - funnel abandonment and check-out Manage and optimize landing pages website calls-to-action (CTAs) - and lead-generating forms - Optimize traffic conversion paths - Manage A/B tests as core of the CRO process the management of the Digital Analytics Platform (Google Analytics Data Lake BI & Reporting suite) related to the e-commercePrepare weekly reports on visits funnel entries - booking conversion and leads generation Analysis on our customers behavior and how the navigate the website in order to find every day new insights about how to improve the experience - and - as a consequence - the online sales performance Maintain and share e-Commerce dashboards and business intelligence reports to enable an ongoing testing - learning and improvement cycle - Collaborate with Marketing Department to optimize digital performance campaign across subchannels to maximize leads and digital sales production - Be the unique point of contact for all the requests related to behavioural and performance analysis **Qualifications**: Minimum 5 years’ e-Commerce experience within a fast paced data centric analytically driven environmentMinimum of 5 years’ experience in CRO web analytics tools BI & Reporting is required (preferred tools: Google Analytics Contentsquare Optimizely AB Tasty - Adobe Target) Previous experience in a similar role in a cruise - OTA or travel company preferred - Proven knowledge and practical use of Google Analytics Experience of collating data through online surveys online feedback session recordings heatmap scroll-map - etc in order to collect insights for improvements Expert level experience with Excel (pivot tables complex formulas statistical analysis)Strong growth mindset: embrace challenges - and work to continue increase performance Experience of working under pressure and tight deadlinesAbility to convince and motivate others - result-orientation with a high level of initiative Thank you again for your interest in Royal Caribbean Group We'll hope to see you onboard soon **Journey with us**Combine your career goals and sense of adventure by joining our exciting team of employees Royal Caribbean Group is pleased to offer a competitive compensation & benefits package and excellent career development opportunities each offering unique ways to explore the world **ABOUT THE COMPANY** Silversea is the defining name in luxurious cruise travel by distinguishing itself in the ultra-luxury market with its elegant all-suite ships all-inclusive pricing worldwide itineraries and genuine hospitality All our ships feature spacious ocean-view suites with butler service and most include private verandas meaning you can sip your champagne from the comfort of your deck while watching the vistas beyond Whether you want to gaze at icebergs or palm trees the choice is yours Our ships sail pole-to-pole to over 900 destinations on all seven continents leaving (almost) no part of coastline uncovered We are proud of our reputation as the "World's Best" cruise line and seek individuals who take personal pride in their work to join our award-winning team **ABOUT THE ROLE** The e-Commerce Growth and Analytics Manager will be responsible for the continuous increase of e-Commerce performance (booking conversion and lead generation) optimizing the conversion rate through a regular Conversion Rate Optimization Process (CRO) **Key Responsibilities** Increase e-commerce funnel efficiencies in ead generation - funnel abandonment and check-out Manage and optimize landing pages website calls-to-action (CT