Digital Consumer Experience Intern

**BAT is evolving at pace into a global multi-category business. We are on a mission to decrease the health impact of our industry.**
**To achieve our ambition, we are looking for colleagues who are ready to Be The Change. Come, join us on this journey**

**British American Tobacco** **Italy has an exciting opportunity for a Digital Consumer Experience Intern in Rome**

We are looking for a Digital Consumer Experience Intern to assist in the planning, execution and optimization of our online platforms.

**Your key responsibilities will include**
- Support the ideation, implementation and go live of our digital campaigns.
- Plan, execute content and monitor performance of the ongoing company presence on Affiliation Platforms (Telegram, Tradedoubler, Belboon)
- Measure performance of digital marketing using a variety of Web analytics tools (Google Analytics, GSC, Conductor) and kpis.
- Maintain and manage partnerships with suppliers and relationship with internal stakeholders.
- Experience in managing budget and activities related to it.

**What are we looking for?**
- Current enrolment/degree in Marketing, Digital, Business Management or other related fields of study
- Good knowledge of web analytics tools (e.g. Google Analytics)
- Skills and experience in creative content writing
- Excellent understanding of digital marketing concepts and best practices with passion in Digital Marketing and Consumer Experience
- Experience with SEO

**What we offer you?**
- **Our range of benefits varies by country and includes diverse health plans, initiatives for work-life balance, transportation support, and a flexible holiday plan with additional incentives**:

- **Your journey with us isn't limited by boundaries; it's propelled by your aspirations. Join us at BAT and become a part of an environment that thrives on internal advancement, where your career progression isn't just a statement - it's a reality we're eager to build together. Seize the opportunity and own your development; your next chapter starts here.**:

- **You'll have access to online learning platforms and personalized growth programs to nurture your leadership skills**:

- **We prioritise continuous improvement within a transformative environment, preparing for ongoing changes**

**WHY JOIN BAT?**
**We’re one of the few companies named as a Global Top Employer by the Top Employers Institute - certified in offering excellent employee conditions.**

**Collaboration, inclusion and partnership underpin everything we do here at BAT. We are looking forward to enabling every individual to thrive, regardless of gender, sexual orientation, marital or civil partnership status, gender reassignment, race, religion or belief, colour, nationality, ethnic or national origin, disability, age, skills, experience, education, socio-economic and professional background, veteran status, perspectives and thinking styles. We know that embracing talent from all backgrounds is what makes us stronger and best prepared to meet our business goals.**

**We see the career breaks as opportunities not obstacles. Through The Global Returners program, we support professionals looking to restart their careers after an extended absence from the workforce (e.g. time out caring for family, parental leave, national service, sabbatical and/or starting an own venture).**

**Come bring your difference and see what is possible for you at BAT. Learn more about our culture and our award winning employee experience**here**.**

**If you require any reasonable adjustments or accommodations to help you perform at your best during the recruitment process, you are encouraged to notify us. We are fully committed to support you by making appropriate arrangements for you to demonstrate your full potential.