Marketing Specialist

**Marketing Specialist**:
GEA is one of the largest suppliers for the food and beverage processing industry and a wide range of other process industries. Approximately 18,000 employees in more than 60 countries contribute significantly to GEA’s success - come and join them We offer interesting and challenging tasks, a positive working environment in international teams and opportunities for personal development and growth in a global company.

Why join GEA

**Job information**

**Reference Number**

JR-0031531

**Job function**

Communication & Marketing

**Position type**

Full time

**Site**

Viale del Lavoro 50, 37030 Colognola ai Colli VR
- Your responsibilities and tasks:
We are seeking a detail-oriented and analytical Marketing Specialist to join our dynamic marketing team.

This is an opportunity to propose and develop a renewed approach and working method.
Additionally, this role will support the marketing team with daily activities, including content creation and event organization, providing a great chance to engage with marketing and communication activities in a holistic way.

Key Responsibilities:

- Performance marketing & Analytics:

- Collect and analyze performance data for online and offline marketing campaigns and events, by processing raw data from CRM, website and LinkedIn platform.
- Utilize analytics tools to track and report on campaign effectiveness.
- Update and maintain monthly KPI reports to assess marketing performance.
- Propose improvements for KPI management to ensure alignment with business objectives.
- Performance Improvement:

- Identify low-performing activities and propose actionable improvement strategies.
- Online Tools & Social Media Planning:

- Execute enhancements on online marketing tools and platforms.
- Assist in planning and optimizing social media strategies to drive engagement and conversion.

Your profile and qualifications:

- Bachelor’s degree in Marketing, Data Analytics, Business, or a related field.
- Professional proficiency in English (written and verbal).
- Proven experience in marketing data analysis.
- Proficiency in analytics tools (e.g., Google Analytics, PowerBI).
- Skilled in CRM systems, preferably SAP.
- Strong understanding of digital marketing channels and social media platforms.
- Excellent problem-solving skills and attention to detail.
- Ability to communicate complex data insights in a clear and actionable manner.