Group Brand Activation Manager, Skin Health

At Johnson & Johnson Consumer Health, we are driven to improve the personal health of people everywhere. We deliver products that are rooted in science and endorsed by professionals.

Our differentiated portfolio of iconic brands, including Neutrogena®, Aveeno®, Listerine®, Imodium®, Carlo Erba®, Mylicon®, Actigrip®, Actifed®, Reactine® and Johnson’s®, delivers life-enhancing, first-to-market innovation.
By combining the power of science with meaningful human insights and digital-first thinking, we help more than 1.2 billion people live healthier lives every day, from their very first day.

This role is based in our office located in Santa Palomba - Pomezia (Rome) Italy.

The aim of the brand activation team is to ensure market-leading excellence in execution towards shopper and customer on Skin Health business (key brands are Aveeno, Aveeno baby, Neutrogena, Biafin) in mass, pharma and e-commerce channels.

**Essential Duties And Responsibilities**

**Develop and implement Local Brand Activation Plans**:

- Accountable for co-leading cross-functional impactful teams (both on local and international level), driving objectives and KPI’s delivery for mass business
- Accountable for developing & deploying annual Brand Activation Plans per brand for the Italian market (strategy, channel strategy, big initiatives & activation plans, priorities, pricing, NPIs, distribution targets, marketing budget, sales, profitability & market share targets per country, and other building blocks)
- Responsible & Accountable to ensure excellent in store execution per brand (must stock list for key initiatives, priority list, manage/develop & monitor in-store POP materials - national & tailor made per category & brand; planograms creation, updates, Category Management planning, execution of initiatives etc.)
- Own local brand activity overview and secure synchronization of consumer and shopper/trade activities
- Be informed about Media & Marketing Communication strategy and have consulting role in media process (media plan and communication brief, local adaptation of assets)
- Be responsible for the local BTL budget (BME). Input to budget process and target setting, tracking and any recommendations for investment shifts
- Be responsible and accountable for preparing content and assets for HCP Detailing, working on close partnership with Professional Marketing Lead
- Brands sell out monthly forecast and actively participate in the S&OP process

**Monitor the Market / Insights**:

- Be responsible and accountable for monitoring the tracking of competition and key agreed performance KPIs.
- Responsible for in-depth market analytics (market share tracking and sell-out results for brands and competition) and leading potential action plans to drive profitable growth.
- Be close to the market - ensure regular store visits to monitor the dynamics & emerging trends, competitors’ activations.

Ensure high quality of local adaptation for consumer & shopper marketing materials
- Have consulting role in artwork adaptation (mastertext and the final artwork validation, changes if needed)
- Coordinate adaptation of all digital & media assets (TV and digital campaigns, e-commerce, professional marketing, etc): from transcreation brief to the local approval

**Act as local presentative & work in close collaboration with international Cluster Marketing & Business Development Teams**:

- Represent local point of view in all sessions to drive business results.
- Facilitate best practice sharing

**Other features of the Job**

**Be key counterpart to local regulatory, marketing & supply chain teams**:

- End to End attitude, ensuring full understanding of areas interaction and impact in the brand plans execution and P&L target achievement.
- Provide feedback to cluster mkt on NPI/NPD (NTS, MS, GtN, WD, Price, BMEs, GP, cannibalization, presentation to Sales team,).
- Responsible and accountable for rolling Forecast and being aligned with Supply Chain for NPIs, OOS, Discontinuations, POP stock, procedures, promotions, slobs.
- Local portfolio management (agreed SKU-rationalization, phase-in and out)

**Qualifications**

**Essential Knowledge And Skills**:

- University/Bachelor’s Degree or Equivalent
- At least 7 years working related experience in FMCG/CPG/Pharma industry with strong expertise and consistent track record in driving growth in Skin Care
- Good knowledge of Mass/Pharma channel dynamics
- Proficiency in English

**Core competencies**:

- Agile Mentality and attitude
- Outstanding leadership skills, with the ability to lead by example and influence key stakeholders
- Proven project management skills, ability to collaborate with multiple partners, prioritise high impact activities, and keep sophisticated projects moving forward.
- Excellent communication skills with the ability to build positive collaborations both internally and externally
- Strong analytical skills
- Business and financial acumen (with ability to manage