Marketing Executive

5 giorni fa

Milano, Italia DAZN A tempo pieno

What's your new role about?
We are looking for a dynamic and strategic marketing executive to join our Direct Subscriptions & CRM Team. In this role, you will play a key role in the definition and implementation of DAZN marketing strategy and the customer relationship activities to grow our revenues and market share. You will closely collaborate with cross-functional teams to ensure alignment with our business objectives and deliver an outstanding local offer in tuning with effective customer value management.

Benefits include access to DAZN, lunch vouchers, free coffee and snacks, family friendly community, free access for you and one other to our workplace mental health platform app (Unmind), learning and development resources, opportunity for flexible working, and access to our internal speaker series and events.

**Please note, our Talent Acquisition team and some Hiring teams are based in the UK so parts of the recruitment process will be in English. Please also upload your resume in English, thanks**
As our new Marketing Executive, you'll have the opportunity to:

- Deliver excellent customer experiences throughout DAZN ecosystem to enhance customer lifetime value
- Optimise user journeys on the platform and identify new opportunities to maximize KPI's across all DAZN acquisitions channels and meet business targets
- Analyze market trends, Customer Base KPI's, consumer behavior and competitive landscape to support strategic decisions and optimize marketing efforts
- Contribute to planning and execution of marketing campaigns
- Collaborate with Product, Rights, Brand, Content and Customer Service teams to ensure seamless customer journeys

You'll have:

- Demonstrable experience in digital marketing roles, preferably within the media industry
- Expertise in digital marketing, customer experience and data analysis
- Strong analytical skills, with the ability to translate data into actionable insights and strategic recommendations
- Outstanding organizational, planning and time-management skills
- Fluent in Italian and English, both written and spoken
- Passion for sports and entertainment
- Strategic thinker with analytical mindset
- Being familiar with subscription-based business models

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