Product Manager

13 ore fa

Provincia di Parma EmiliaRomagna, Italia Davines Italia spa A tempo pieno

Davines Group is recognized for formulating and manufacturing sustainable high-end hair and skin care products with two specific brands: Davines and [ comfort zone ].

We are a BCorp and our purpose is to do our best for the world, creating good life for all, through beauty, ethics and sustainability.

**Product Manager - Hair Care**:
JOB MISSION

The mission of this role will be to contribute to the ensure the competitiveness of the brands belonging to the category to which is assigned, either supporting the Brand Manager in some activities or taking care of others directly, according to the seniority level, in line with company standards and its sustainable values.

DUTIES AND KEY RESPONSIBILITIES

**Contributes to**:
Defining the business plan/business potential of each new product/ product family/brand in order to get the approval of the project itself
Creating specific product briefs for design & development
Managing the product development, working in close collaboration with all the departments involved
Support in the definition the Marketing mix of each new product / product family/brand, including the value proposition, the key claims and the price positioning
Identifying and producing the communication assets essential to promote the right positioning of the brands or products in all the channels, working in close collaboration with COMs
Taking care of all the marketing deliverables of new product / product family/brand (e.g. in-salon communication, product dossier, etc)
Creating and delivering presentations through impactful techniques
Managing the brand-related budget
Analyzing competitors and customer insights
Analyzing sales forecasts and relevant financials and reporting on product sales
Understanding of the specific characteristics of the product in terms of formulation, packaging and production through product development projects and on-the-field shadowing

PERSON SPECIFICATION AND REQUIREMENTS
2 years of experience in a similar role and enviroment
Bachelor or Master’s degree in Marketing, Economics, or related fields
Brand awareness - knowledge of brands and the marketing mix
Knowledge of cross-functional processes in product development
Clear understanding of Go-to-Market processes.
Ability to coordinate product development processes and engage the relevant internal and external stakeholders with a proactive attitude
Being fluent in English is a must
Basic knowledge of the Italian language is required
Collaborative, team-building, and proactive attitude when dealing with ambiguity
Strong communication skills

**Relationship management skills**: able to facilitate/maintain good relationships with colleagues and external contacts
Having a hands-on attitude
Determination and perseverance
A strong focus on results
Ownership-attitude

EQUAL EMPLOYMENT OPPORTUNITY

In Davines Group we celebrate diversity, and inclusiveness is a crucial pillar of our Ethical Chart.

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