Growth Marketing Manager

At myPOS, we’re all about helping businesses grow and get paid. We make payments simple, smart, and accessible for everyone, but we’re more than just payment solutions—myPOS is a partner in growth. From free multicurrency accounts to powerful e-commerce tools, we’re here to support business owners of all sizes and everyone out there who dreams of starting their own business.

As we are expanding our team, we’re looking for a **Growth Marketing Manager**to help us make a real difference in the Fintech industry. Ready to join us and shape the future of payments? Let’s make it happen

**About the role**:
As the Growth Marketing Manager for Italy, you will play a key role in driving user acquisition, engagement, and retention in one of our core European markets. You will develop and execute data-driven marketing strategies tailored to the Italian market, leveraging digital channels to fuel growth and build a strong local presence. Working closely with central marketing, product, sales, and customer success teams, you'll ensure we deliver impactful campaigns that drive measurable business results.

**What You’ll Do**:
**Growth Strategy & Execution**
- Plan and execute full-funnel growth initiatives for the Italian market, including user acquisition, activation, and retention strategies, based on in-depth market knowledge.
- Localize and adapt global marketing strategies to the needs and behaviors of Italian users.
- Identify, approach, and manage partnerships with Italian businesses, industry associations, and complementary services for co-marketing opportunities.
- Plan and execute marketing activities at Italian trade shows, business events, and city-specific roadshows that require local expertise.
- Monitor local competitors' activities around product strategy, acquisition channels, and growth tactics in the Italian market.
- Organizing and facilitating regional customer advisory boards to gather feedback to feed into product and marketing strategies.
- Identify and test the most effective channel mix specifically for the Italian market, including channels that may be uniquely effective locally.

**Analytics & Optimization**
- Monitor campaign performance and growth metrics (CAC, LTV, ROI, conversion rates, etc.).
- Use tools like Google Analytics, HubSpot, and Power BI to derive insights and inform strategy.
- Translate data into actionable recommendations for continuous improvement.

**Cross-functional Collaboration**
- Act as the local marketing point of contact for Italy, aligning with central teams on go-to-market strategy, brand, messaging, value proposition and target achievement.
- Work closely with Sales and Customer Success to ensure alignment on lead quality and conversion.
- Coordinate with Product and Operations to feed market insights into roadmap and user experience improvements.

**What You Bring**:

- 5 years+ of experience in growth, field, performance, or digital marketing, ideally in a fast-paced tech, fintech, or SaaS environment.
- Proven ability to execute and scale data-driven marketing campaigns across paid and organic channels.
- Hands-on experience with tools like Google Ads, Meta Business Manager, Google Analytics, and marketing automation platforms (e.g. HubSpot).
- Strong analytical skills with experience in A/B testing, funnel analysis, and performance reporting.
- Fluent Italian and English.
- Experience working cross-functionally with product, sales, and customer success teams.
- A proactive, results-oriented mindset with a strong sense of ownership and attention to detail.
- Previous experience in the Italian SMB market with a good understanding of local consumer behavior and media landscape is a plus.

**Why you should join myPOS**:

- Vibrant international team operating in hi-tech environment
- Annual salary reviews, promotions and performance bonuses
- myPOS Academy for upskilling and training
- Refer-a-friend bonus as we know that working with friends is fun
- Annual individual training and development budget
- Teambuilding, social activities and networks on multi-national level

**Who we are**:
Since 2014 we’ve been all about making payments easier and more accessible for businesses of all shapes and sizes. Whether you’re at the counter, selling online, or on the move, we’ve got businesses covered with smart, accessible and affordable solutions that keep things easy.

Our mission? It’s simple. Help businesses get paid by taking advantage of modern tech and innovative ideas, so payment challenges are a thing of the past.

**Pro tip**: