Marketing & PR Executive

**General Information**:

- Country/Region
- Italy
- Province/City
- Tuscany
- Location
- Rosewood Castiglion del Bosco
- Department
- Sales & Marketing
- Job Type
- Fixed Term Contract

**Discover your Calling**

We are recruiting for a Marketing & PR Executive position to join the team at Rosewood Castiglion del Bosco for the 2025 season. As Marketing & PR Executive, you will play a key role in driving the success of our marketing initiatives, aligned with our strategy to deliver revenue targets and enhance brand image

**Essential duties and responsibilities**
- Assist in delivering all B2B and B2C communications, ensuring they are targeted to the right audience and delivered on time. This includes implementing a CRM strategy with e-newsletters for consumers, sales, travel agents, and database management.
- Support in tracking and analyzing campaign success to measure the return on investment (ROI) and provide insights for future promotions and strategies.
- Oversee and manage the hotel’s social media accounts, community management, and on-brand content through strategic post scheduling tailored to the target audience
- Responsible for producing monthly PR and digital reports for the hotel, highlighting key achievements, ongoing activities, and upcoming initiatives.
- Oversee and assist in managing the digital marketing campaigns for the hotel, including SEO and content updates, while ensuring the website is always current, accurate, and optimized.
- Creation of in-house collaterals and promotional materials such as F&B menus and GR brochures, ensuring alignment with the resort's image and brand standards.
- Assist in maintaining third-party listings and websites, ensuring all content, offers, and imagery are up to date.
- Support media stays and media itinerary coordination, fostering strong relationships with journalists and influencers.
- Manage the hotel’s reputation on platforms like TripAdvisor and TrustYou, ensuring timely and professional responses.
- Regularly update the PR coverage file, track PR visits, and share monthly newsletters analytics. Maintain press clippings for reporting purposes.
- Provide support to the Sales & Marketing team in data collection, report creation, presentations, and other administrative tasks.

**Job Requirements**
- Copywriting skills: Ability to create engaging, brand-consistent content for various marketing materials, including website copy, newsletters, and promotional materials.
- Social Media Management: Proficiency in managing and optimizing social media channels to enhance the hotel's digital presence and engage with target audiences.
- A degree in Marketing, Communications, or a related field is a must.
- 1-2 years of experience in marketing, preferably within the luxury or hospitality industry.
- Strong desire to learn and contribute to an exciting and dynamic project.
- Passion for the hospitality industry and a drive to make an impact.

Being part of the Rosewood team means that learning and development opportunities are available and with the hotel being a key part of Rosewood’s global expansion plans, this role could be a steppingstone to exciting international career opportunities.

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**About Us**:
**Explore**

Rosewood Castiglion del Bosco is located in Montalcino, Tuscany, in the heart of the UNESCO World Heritage Site of Val d’Orcia, and it is infused with breath-taking natural beauty, Italian heritage and lifestyle, and a vibrant culture defined by centuries of history and traditions. The resort offers 42 suites, 11 villas, two restaurants, a cooking school, The Spa and a curated selection of activities and excursions. The 5000-acre estate also embraces an historical Brunello di Montalcino winery and an exclusive private members' golf club.
- Rosewood Hotels and Resorts operates a distinctive collection of 33 iconic hotels and resorts in 21 countries around the world. Guided by our A Sense of Place® philosophy, each property offers residential-style luxury, intuitive service, and a distinct character inspired by the culture, history, geography, and community of its locale.

**Relationship Hospitality**

We believe that true hospitality springs from the nurturing and building of strong and lasting relationships with fellow associates, guests, partners, and the communities. We do this by recognizing and valuing each other on a personal level, understanding individuality and respecting differences. We recognize our guests’ individual needs, engage them with warm and genuine service, delivered with passion and dedication on a day-by-day basis.

**Benefits**

At Rosewood Castiglion del Bosco we want our associates to feel appreciated for everything they do and bring to the company’s success. We believe that an excellent work-life balance is one of the keys to employee engagement and satisfaction, as well as continuous training and opportunities for professional growth within an international company such as Rosewood Hotels & Resorts. This is our w