Digital Marketing Specialist

We are an **Italian B Corp-certified food technology company**committed to revolutionizing our relationship with food. Our mission is straightforward: to provide high-quality daily groceries by connecting conscious customers with exceptional products through innovative technology, data analytics, and extensive local expertise.

We are looking for a highly talented **Digital Marketing Specialist** for our Marketing team. **What will be your role in the team?**You will play a** key role** in developing and driving our customer acquisition and retention strategy while maintaining our **brand positioning**.As a **Digital Marketing Specialist** your activities will be:

- Manage and optimize digital media investments within an omnichannel perspective;
- Set up and manage **digital advertising campaigns**to meet business objectives (awareness, lead generation, app download, SEM/brand conversion, retention,community/social adv);
- Produce** creative assets** for advertising campaigns;
- Work with respective vendors and stakeholders & achieve CPA efficiency, through hands-on media campaign optimizations;
- Develop of dedicated initiatives to support business objectives, such as product launches, geographic expansion, and seasonal campaigns (e.g., Christmas);
- Take advantage of other acquisition marketing activities to maximize digital media results;
- Develop initiatives to improve KPIs ( CPA, CPR..) across the funnel, interacting with other team members
- Continuously analyze and report campaign results.

This job position will be in** hybrid model, with a permanent contract,** (combining on-site work at our office in Cassina De Pecchi - MM2 Villa Fiorita/Cassina de Pecchi - with remote smart working).

**Requirements**:

- Degree in **Economics and/or Marketing**;
- **At least 2 years** hands-on experience working across Google Ads and Meta Ads for e-commerce project ;
- General understanding of **SEO best practices** and ability to leverage SEO insights, to optimize SEO program;
- Strong analytical skills;
- Proficient in **Microsoft Excel**;
- Good knowledge of the **AWIN platform** will be considered a plus;
- Good proficiency in **Canva** will be considered a plus
- Ability to work independently;
- Good knowledge of **English language** both written and spoken
- Attitude to constantly push yourself and partners to innovate and optimize the digital media program.

**Benefits**
- Opportunity to work in a B-Corp certified Benefit Company where your contribution can make a difference within a young, dynamic and inclusive team
- Smart Working a few days per week
- Brand new headquarters, enhanced by vertical gardens and built with the highest standards of sustainability
- Discount on Cortilia.it
- Meal vouchers, even for the days you work from home
- Fresh fruit, free coffee and lots of great products to enjoy together in the office
- Welfare Program
- Conventions on corporate platforms
- Cortilia S.p.A. Società Benefit supports equal opportunities and ensures a selection process that complies with Diversity, Equity and Inclusion. Cortilia S.p.A. Società Benefit appreciates and values every person, and condemns any form of discrimination, direct or indirect, made on the basis of nationality, ethnicity, gender, sexual orientation, pregnancy, religion, disability, age and any other category protected by law. _
- This job posting is open to all genders, in accordance with Laws 903/77 and 125/91, and to individuals of all ages and nationalities, pursuant to Legislative Decrees 215/03 and 216/03. Personal data provided will be processed in compliance with Legislative Decree 196/2003 and the GDPR (EU Regulation 2016/679) for the purposes of recruitment and selection._