Digital Content and Social Media Officer

Overview:
Médecins Sans Frontières (MSF) is an international, independent, medical humanitarian organisation that delivers emergency aid to people affected by armed conflict, epidemics, natural disasters and exclusion from healthcare.
As a partner section, MSF Italy is engaged in saving lives and alleviating suffering through fundraising; communication and advocacy, recruitment and deployment of field workers; as well as running operations in Italy and supporting international operations through expertise and other kinds of direct support.

Reporting to the Digital Content and Social Media Coordinator, the **Digital Content and Social Media Officer** ensures the editing, production, and updating of content published on websites, social media, and social media advertising. He/she monitors data to optimize performance and produces reports.

She/He optimizes and produces content from a SEO perspective. Ensures community management, engagement of online communities and online influencers.

**Responsibilities**:
**She/He ensures the production, editing, updating and optimization of website and social media content in line with the defined content strategy and SEO strategies**:

- She/He ensures the production, editing and updating of content and its dissemination for digital channels and strategies: online campaigns, websites, landing pages, blogs, newsletter, social media, social stories;
- Contributes to the dissemination, publishing, and updating of content with information, awareness, advocacy, fundraising and engagement objectives, including lead generation activities;
- Participates in the development of online communication campaigns to achieve the Digital Unit's objectives and participates in the development of campaigns managed by other areas or departments;
- Defines the strategy and supports the production of content to promote MSF Italy's events, grassroots initiatives, and volunteering;
- Adapts the communication packages of MSF's operational centers and disseminates them online according to a digital first logic;
- Develops and implements content and strategies to optimize and position the institutional website in terms of SEO;
- Monitors social media and news to support the definition and implementation of an integrated editorial plan between traditional media, websites and social media;
- Promotes the involvement of MSF internal communities (humanitarian workers, volunteers, staff) in the production of digital content with awareness and engagement objectives;
- Provides support to MSF (Médecins Sans Frontières) operations regarding the production of content and communication tools;
- Participates in the development and maintenance of the MSF.IT website.

**Social Media Advertising**:

- Supports the Digital Content and Social Media Coordinator in developing and implementing social media advertising campaigns for awareness, engagement and leads acquisition objectives.

**She/He ensures community management, community engagement and online influencers**:

- Community management: she/he moderates dialogue and encourages in-depth conversation on humanitarian issues on the organization’s social media and websites;
- Ensures updated Q&A: produces a Q&A document to facilitate the management of comments, questions and interactions from users;
- Contributes to the development and implementation of strategies for engaging online influencers and creators.

**Analysis and monitoring activities**:

- She/He manages social media analysis/insight platforms and produces monthly and annual performance reports for websites and social media showing the level of engagement, sentiment of online communities and influencers;
- Monitors the growth of online communities and contributes to the identification of the strategy to increase online engagement and the engagement of online influencers;
**Transversal areas with other departments/areas**:

- Participation in cross-working platforms: 5x1000; Events platform; TikTok Hub; Spokepool;
- Focal point for social management of volunteering pages and participates in volunteer training on communication and social media.

Qualifications:
**Key requirements**:

- Training in communication, digital marketing, social media;
- Excellent creative and writing skills;
- Excellent knowledge of social media (TikTok, Instagram, Facebook, X, LinkedIn);
- Good knowledge of photo/video editing platforms (Canva, CapCut);
- Excellent knowledge of CMS (Wordpress);
- Knowledge of English language B2.

**Behaviour skills**:

- Behavioural flexibility;
- Emotion and stress management;
- Result and quality orientation;
- Planning and organization;
- Initiative and innovation;
- Commitment to MSF principles.

**Experience**:

- At least 5 years' experience in similar roles;
- Previous experience in managing META business manager, Google analytics;
- Previous experience in managing community management and listening platforms such as SocialBakers/HootSuite.

**Added value**:

- Degree in Com