Category Manager
7 giorni fa
**Contract type**: Permanent
Workplace: Milano MI, Italia
Il nostro cliente è **EUROMASTER**, una multinazionale appartenente al **Gruppo Michelin**, specializzata in servizi di pneumatici e manutenzione ordinaria veicoli.
Per **Euromaster Italia** stiamo ricercando una figura di **CATEGORY MANAGER - DIGITAL.**
**Compiti e responsabilità**
- assicurare l’implementazione del Piano annuale di Marketing in ambito digital/online: definizione del budget e asset strategici, creazione di traffico, miglioramento tecnico e di immagine
- garantire un’ottima visibilità online: corporate, offerte, promozioni, nuove iniziative di marketing
**Attività principali**
- proporre e implementare campagne efficaci in termini di visibilità e generazione di traffico partendo dalle principali analisi dei fondamentali di Google (keywords, trends ecc.)
- gestire le tecniche fondamentali di generazione del traffico: search engine, retargeting, RTB, ecc.
- gestire e ottimizzare gli strumenti per la ricerca dei Centri: Dealer Locator, My Business
- lanciare promozioni online in coerenza con il calendario marketing Offline
- aggiornare a garantire il buon funzionamento degli strumenti dell’ecosistema Digital (boutique online, e-quotation, website, intranet)
**Competenze**
- capacità di gestire le agenzie e di controllare l’efficacia delle campagne realizzate producendo report fruibili dal management aziendale
- padroneggiare le strategie e le pratiche SEO e SEM e attività di coordinamento
- ottime capacità analitiche: analisi dei trend, statistiche, previsioni, pricing, database, ecc.
- ottima conoscenza della lingua inglese
**Soft skills**
Ottima capacità di analizzare e fare scelte in ottica business, comunicazione interna ed esterna e capacità di lanciare e seguire progetti complessi con responsabilità di management trasversale su altri team.
**Sede**: Milano (modalità ibrida)
LI-Hybrid
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