Trade Marketing Manager
15 ore fa
Cereal Partners Worldwide (CPW) is a leading global breakfast cereal company and the maker of Nestlé breakfast cereals, including global favourites such as NESQUIK®,FITNESS®, CHEERIOS® and CHOCAPIC®. With more than 50 brands to suit all ages and lifestyles, we strive to make breakfast better with convenient, tasty and nutritious food that helps people start their day in the best possible way.
**Position Snapshot**
- Nestlé in Italy, Milan headquarters
- Permanent contract
- Business Bachelor's Degree or equivalent
- Approximately 7-8 years of experience in Sales and Trade marketing roles
- Fluent and Effective Communication in English.
**Position Summary**
- Works towards supporting the Sales Teams cross Channels (Retail, Discounters, Traditional Trade, E-Commerce, OOH) to deliver the monthly and yearly targets, rooted in a deep shoppers'.
- Builds the channel and customers plans together with the Sales Team and adapt them according to the results and/or category evolutions.
- Has full ownership of the execution of the category strategy in all Channels, driving the Revenue Growth mindset, constantly reviewing decisions related to pricing, mix and promotions and is accountable for the Sales results.
**A Day in the Life of the CDT Manager**:
- Reports directly to the Head of Business Unit and leads a Team of 3 people, who are responsible for Sell-IN, Sell-OUT and OOH activities and executions.
- Leads the conversation with the Sales Team cross channels ( Customer Teams and Field Merchandising Teams) to execute the Category strategies and have a tight grip on the category performance, by Customer and Channel.
- Has regular alignments with the regional Sales Director and Business Unit Director, to update on commercial strategies, customers negotiations, international agreements, competition, etc.
- Leads, develops and accelerates our Shopper focus, by delivering key insights that will guide our Brand plans and execution strategies, by translating all consumer news into actionable in-store activations.
- Drives the revenue management mindset by leading the joint efforts to improve our pricing, promotions and Mix management to deliver a higher quality topline by improving our NNS per Kg.
- Defines the in-store vision and picture of success for the category in each channel. Enable its implementation and continuously reviews the effectiveness of our in-store actions. works closely with the sales team to track and improve our actions at Channel and Customer level.
- Makes sure to capture and understand external inputs coming from the field Sales forces, to continuously enhance, POS materials, promotional activations, shelf management, OOS, etc.
**What will make you successful?**
- 8/10 years in sales and Trade Marketing roles, an experience as National Key Account is a plus.
- Strong results orientation, relentless drive to succeed, seeking continuous improvement.
- Entrepreneurship: Has a strong bias for action and innovation; hands on; pragmatic.
- Enthusiastic and empathetic, with the ability to engage and motivate people.
- Hard worker and resilient.
- Strong interpersonal skills, able to build constructive and fair relationships.
- Open to new ideas, highly adaptable to new situations and responsive to evolving needs.
- Fluent English is a must.
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