Manager, PR Events

Moose Knuckles is thriving and we continue to grow by over 50% every year
- **WHAT WE BELIEVE**_

We believe in inclusion, we believe in self-expression, we believe in no judgement and we believe in individualism.
- **WHO WE ARE**_

We are bold, we are tenacious, we are courageous and brave.

We are a cast of characters;
We embrace our differences and we share our likenesses.
- **Some of What’s in it for You**_
- Paid Personal Days
- Generous Benefit package
- Employee Assistance Program
- Employee Loyalty Reward Program

As the Manager, PR Events - Europe, you will play an integral role in the awareness of the Moose Knuckles Brand through the development of creative content, influencer partnerships and campaigns across multiple channels.

**Some of What You’ll Do**:
**PRESS & MEDIA**
- Develop and execute the European PR strategy in accordance with global strategy
- manage and measure international PR agencies to exploit the agreed planning and goals
- Support PR agencies to plan and execute a yearly calendar at local and regional level
- Discuss goals and monitor performance and ROI of PR projects
- Supervise organization of press days, appointments, interview
- Ensure the PR agencies have all the relevant assets to deliver the PR plan
- Coordinate and lead regular meetings with PR partners to ensure strategy is being delivered
- Maximize coverage and exposure for the brand in each country and through the different channels
- Develop and execute the European Media strategy
- Support PR agencies and third parties to execute the local media strategies
- Manage the regional and the local media budget(s)
- Ensure monthly reporting is provided by third parties and shared internally in efficient and timely manner
- Monitor, archive and distribute editorial coverage to both internal and external stakeholders (ie sales)
- Create and maintain editorial clipping and press credits book for Europe as well as specific countries

**INFLUENCER MARKETING**
- Develop, execute and track the European influencer program and product placement
- Coordinates with global Marketing Manager and Global VIP/Influencer Manager to align and deliver on consistent projects
- Increase brand awareness by securing coverage via proactive product placement with a focus on digital
- Set and coordinate gifting for product placement and desired coverage calendar
- Identify and approach potential talents for paid and organic partnership
- Monitor and promptly distribute social coverage for publication on corporate channels
- Coordinates product placements, logistic and manage inventory
- Manage European influencer budget
- Monitor performance and ROI of the projects for the region and for each country / PR agency.

**EVENTS**
- Develop, Coordinate and executes EU events plan for the brand across PR, retail, tradeshows
- Set goals and monitor performance and ROI of each project
- Support the PR agencies to execute all events including guestlist, logistic and all production aspects to ensure the experience is on brand and consistent with the European marketing strategy
- Optimize press and PR appointments schedule at seasonal trade shows and corporate events
- Support the marketing and sales management on retail events, co-op activities and in store support
- Provide tools, presentations and support for local sales teams in the execution of their activities
- Provide regular reports to the management with respect to the foregoing
- Ensure qualitative reporting on each relevant project and related ROI
- Third party and budget management

**Some of What You’ll Need**:

- 5+ years experience in PR, within a fashion or luxury brand or agency
- Established network of International press contacts, strong knowledge of international media
- Relationships with PR and events agencies and influential communities
- Ability to think strategically and creatively while working in a fast-paced environment
- Multi-tasking and problem-solving skills

**Some of Who You Are**:

- Experience in social media buying and planning
- Fluent in English and Italian
- Team player
- Strong communication skills, both written and oral

**Job Type**: Contract