Retail Activation Executive

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**BAT is evolving at pace - truly like no other organisation.**

**To achieve the ambition, we have set for ourselves, we are looking for colleagues who are ready to live our ethos every day. Come be a part of this journey**

**BAT ITALY** **IS LOOKING FOR A RETAIL ACTIVATION EXECUTIVE**

**SENIORITY LEVEL**:Experienced Professional

**FUNCTION**: Marketing

**LOCATION**:Rome, Italy

**TYPE OF CONTRACT**: Permanent

**ROLE POSITIONING AND OBJECTIVES**

British American Tobacco Italia is looking for a dedicated and brilliant Retail Activation Executive, with a strong passion for the trade world and particularly for the retail channel built within shopping malls and tobacco shops, to join the Consumer Activation Team based in Rome. As a Retail Activation Executive in BAT, you will get the responsibility to take care of the retail world and its consumers’ thinking and habits. You will be involved in the process of analysing, finding and implement new solutions for our retail channels. Agency management will be a core task as well. You will also have exposure to activities related to Brand Deployment, Trade Marketing and Distribution (TM&D), Strategy Planning and Insights (SP&I).

**Reports to**:121 & Own Retail Activation Manager

**Geographic Scope**:Italy

**WHAT YOU WILL BE ACCOUNTABLE FOR**
- Understand and lead the allocated BAT own retail channels (e.g., pop-up stores and corners) in the Italian market
- Have a 360-degree approach at finding and implementing new solutions to optimize these channels in line with BAT’s consumer centricity
- End-to-end project planning, from market data analysis and strategy definition to activity cycle planning and service supplier engagement
- Engage with third-party agencies to handle operative issues
- Collaborate with TM&D, Brand Deployment, and SP&I teams through regular and accurate communication, problem solving, and specialized advice to ensure common success
- Analyze metrics and insights to ensure accurate planning of future projects and to measure channels’ performance
- Understand competition’s channel strategy to identify threats and opportunities and provide sound improvement actions

**CAN THIS BE YOUR FUTURE ROLE?**
- Are you a consumer-focused individual?
- Do you enjoy working with different partners to achieve a common goal?
- Are you a dynamic and proactive person?

**ESSENTIAL EXPERIENCE, SKILLS AND KNOWLEDGE**
- 3 - 4 years of previous experience in Commercial or Trade Marketing; experience in a FMCG company is nice to have
- Bachelor’s degree in Economics, Marketing, Business Administration or similar; Master’s degree is a plus
- Excellent knowledge of MS Office package, in particular Excel and PowerPoint
- Proficiency in Italian and an upper-intermediate level of English
- Previous experience with Tableau and/or CRMs is a plus
- Flexibility and adaptability in a dynamic environment
- Analytical and data-driven approach
- Thorough while able to see the big picture
- Proactive nature and ability to learn fast

**WE ARE BAT**

At BAT, we are committed to our Purpose of creating A Better Tomorrow. This is what drives our people and our passion for innovation.

**See what is possible for you at BAT.**
- Global Top Employer with 53,000 BAT people across more than 180 markets
- Brands sold in over 200 markets, made in 44 factories in 42 countries
- Newly established Tech Hubs building extraordinary capabilities for innovation in 4 strategic locations
- Diversity leader in the Financial Times and International Women’s Day Best Practice winner
- Seal Award winner - one of 50 most sustainable companies

**BELONGING, ACHIEVING, TOGETHER**

Collaboration, diversity and teamwork underpin everything we do here at BAT. We know that collaborating with colleagues from different backgrounds is what makes us stronger and best prepared to meet our business goals. **Come bring your difference**

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