Emea Herbicides Product Manager

15 ore fa

Bergamo, Italia FMC Agro Italia S.r.l. A tempo pieno

The EMEA Product Manager for Rice & Specialty Crop Herbicides, you will lead the development and execution of strategic marketing plans across diverse markets, including Africa. This role is central to driving growth, market share, and profitability through targeted positioning, go-to-market excellence, and lifecycle management. You'll work closely with local marketing and commercial teams to ensure alignment with regional goals and market-specific dynamics.**Strategic Marketing & Positioning**
- Define product strategies, value propositions, positioning, and pricing for herbicides in rice and specialty crops
- Identify growth opportunities through analysis of competitive landscape, agronomic trends, and regulatory developments**Launch Excellence & Portfolio Management**
- Lead go-to-market strategies for new product launches across EMEA and Africa
- Optimize product lifecycle performance within targeted segments**Cross-functional Collaboration**
- Align commercial and technical priorities with R&D, regulatory, and supply chain functions**Commercial Execution & Growth Enablement**
- Drive profitability and volume through differentiated product strategies
- Uncover unmet market needs and design marketing initiatives to address them**Marketing Asset Development**
- Develop and localize marketing tools tailored to regional market needs
- Support country teams with sales enablement materials and campaign content
- Bachelor’s degree (or higher) in Agronomy, Marketing, Agribusiness, or a related field
- Minimum 5 years’ experience in crop protection or seed marketing
- Strong agronomic knowledge of rice and specialty crops in both European and African contexts
- Experience in cross-functional project leadership within a matrix organization
- Fluent in English; additional language skills (e.g., French, German, Spanish, or Italian) are a plus
- Strategic thinker with excellent communication, analytical, and stakeholder management skills
- Willingness and ability to travel up to 20-30% across EMEA and Africa

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