Brand Leader Neuroscience

**About the role**:
As Brand Leader Neurosciences you will define product strategy in agreement with local management and global marketing department, and implement supporting tactical plans and projects.

**Key Responsibilities**:
Your responsibilities include, but are not limited to:

- Develop brand strategy, promotional campaigns & tactical plans within marketing budgets
- Prepare content of Integrated Brand Teams and Launch Teams.
- Run market research programs & market insights for responsible brand and monitors /anticipates market development
- Being responsible for execution, monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s)
- Lead the cross-functional local/regional brand Team, incl. coordination of Integrated Product Strategy Plan, and monitoring the execution of objectives
- Lead the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
- Monitor and control brand budgets, forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results
- Identify area market insights and opportunity via customer interactions
- Execute central marketing activities as well as regional initiated marketing activities
- Monitor product performance and external environment using appropriate tools and taking corrective action if required to meet business objectives
- Within assigned territory, develop business through specific projects and services and initiatives at center / hospital / ASL / territorial outpatient clinic level. Map key services to patients (patient support program) offered inside and outside of key hospital centers (competition, etc...). Monitor execution of regional/local tactics, assuring excellence and coherence with Novartis strategy & customer needs
- Collaborate with Marketing and Medical teams to maximize activities
- Identify specific needs for each segment of patients and the implications of the disease for each of them within assigned territory

**Commitment to Diversity & Inclusion**:

- We are committed to building an outstanding, inclusive work environment and diverse teams representative of the patients and communities we serve._

**Minimum requirements**

**Essential Requirements**:

- Scientific or Economic Degree
- Fluent Italian and English
- 3 years of experience in Brand Management
- Operations Management and Execution
- Project Management skills
- Knowledge of Neurosciences area will be strong advantage

**Why Novartis?**

743 million lives were touched by Novartis medicines in 2020, and while we’re proud of this, we know there is so much more we could do to help improve and extend people’s lives.
We believe new insights, perspectives and ground-breaking solutions can be found at the intersection of medical science and digital innovation. That a diverse, equitable and inclusive environment inspires new ways of working.
We believe our potential can thrive and grow in an unbossed culture underpinned by integrity, curiosity and flexibility. And we can reinvent what's possible, when we collaborate with courage to aggressively and ambitiously tackle the world’s toughest medical challenges. Because the greatest risk in life, is the risk of never trying
Imagine what you could do here at Novartis

**Imagine what you could do at Novartis**

**Division**

Innovative Medicines International & Chief Commercial Office

**Business Unit**

Region Europe IMI

**Country**

Italy

**Work Location**

Milano

**Company/Legal Entity**

Novartis Farma IT

**Functional Area**

Marketing

**Job Type**

Full Time

**Employment Type**

Regular

**Shift Work**

No

**Early Talent**

No