Social Media

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

**Responsibilities may include the following and other duties may be assigned**:

- Develop and execute organic and paid social media strategies aligned with brand priorities and audience needs.
- Lead content calendars and publishing schedules across LinkedIn, Instagram, and Facebook/Meta, YouTube in partnership with cross-functional teams.
- Create and publish socially relevant, visually engaging content using formatting and design tools (e.g., Canva, Adobe Creative Suite).
- Collaborate with internal and external partners to source, write, and adapt content for social platforms.
- Lead the development, training, and execution of the Medtronic Voices Program.
- Leverage AI tools for social listening, audience segmentation, content personalization, and trend forecasting to enhance campaign performance.
- Use generative AI to accelerate content creation and optimization across social platforms while ensuring brand alignment and compliance.
- Partner with web team to integrate SXO principles into social content. strategies, ensuring discoverability and high-quality user experience.
- Stay current on emerging AI tools, algorithms, and platform capabilities to ensure Medtronic remains at the forefront of digital innovation.
- Promote employee, healthcare provider and patient-generated content across channels to amplify authentic brand storytelling.
- Manage day-to-day publishing and ensure consistent brand voice, tone, and compliance across platforms.
- Coordinate content reviews with legal, regulatory, and marketing partners.
- Collaborate with media and performance marketing teams to execute and optimize paid social campaigns.
- Monitor and report on campaign performance, providing insights and recommendations for improvement.
- Oversee moderation of social channels, triage comments, and escalate issues when appropriate.
- Maintain a professional, brand-aligned presence in all interactions.
- Train employees and sales teams on social media best practices and compliance guidelines to support brand ambassadorship.
- Provide guidance and tools to encourage responsible, effective platform use
- Ensure all content aligns with brand standards, governance policies, and compliance requirements.
- Use tools such as Sprout Social, LinkedIn Campaign Manager, and Meta Business Suite to schedule, monitor, and analyze content performance.Stay up to date on platform trends, algorithm changes, and emerging tools to drive relevance and innovation.

**Required Knowledge and Experience**:

- Bachelor’s degree in communications, marketing, journalism, or a related field
- 3-5 years of experience managing social media for a brand or agency
- Strong writing, editing, and visual storytelling skills (for example videos, reels, carousel posts).
- Proficiency in social media platforms, publishing tools, and content creation software
- Experience working in a regulated industry or healthcare preferred
- Organized, proactive, and skilled at balancing strategic thinking with tactical execution

**Physical Job Requirements**

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position.

**Benefits & Compensation**:
**Medtronic offers a competitive Salary and flexible Benefits Package**
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.

**About Medtronic**:**We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.**
**Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people.**
**We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.