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1 settimana fa
**Position Snapshot**
- Nestlé in Italy, **Milan Headquarters** (Assago)
- Nestlé IT, **Sanpellegrino**:
- Permanent contract
- University Degree in **Marketing or Economics**:
- ** Minimum 5 years’ experience** in Marketing and/or Trade Marketing roles
- Strong knowledge of **Out of Home channel**:
- ** Analytical skills** and mindset are essential
- Excellent knowledge of Excel, PowerPoint, Outlook and Digital skills
- Fluency in** Italian and English** is required.
**Position Summary**
You will be responsible for the development and implementation of both long and short-term strategies in Out of Home channel with a specific focus on selected segments/customers.
You will be responsible for key subchannels, wholesalers approach guidelines and Strategic Segments/Customers activations in Out of Home channel.
**A day in the life of the Trade Marketing Specialist OOH**:
- Nurture a deep understanding of customer needs and shopper behaviours, identifying key opportunities and issues, in constant collaboration with Sales, Marketing & Market Research Intelligence
- Develop and execute selling arguments with the alignment of different functions in an E2E logic (Marketing, Sales etc)
- Develop selected segments/customers Plan (i.e., Autogrill)
- Monitor and analyse sell-in and sell-out data in collaboration with Marketing Intelligence to understand and better design the activation strategy in the channel
- Monitor and manage budget
- Work in partnership with Sales, Marketing and Purchasing departments.
**What will make you successful?**
- Result Focus with auto-organization skills (Project Management)
- Capacity of dealing with complexity and Flexibility
- Passion, Curiosity and Empathy
- Proactivity & Attention to details
- Team player & Proactive cooperation.
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