Italian Premium Brands Cmi Lead

**Position Snapshot**
- Nestlé Waters & Premium Beverages Italy, Assago Headquarter
- Permanent contract
- 8+ years’ experience in market research in Nestle, agencies or other companies, ideally beverage or FMCG
- Proven ability in leading research path and deliver actionable insights, contributing to the overall

marketing strategy
- Proficiency in Italian and English is a must
- Nestlé welcomes people with disabilities

**Position Summary**
Reporting to the CMI Manager International Premium Brands, you will be responsible for fostering an in-depth understanding of the brands and their competitors, the categories, the consumers, the needs, trends and new opportunities all considering markets specificifities to consolidate a global view; answering essential business questions to gain the competitive advantage and capitalize on new product and communication opportunities. Functioning as a business partner this position is crucial in propelling brands towards the future using brand health monitoring, innovation projects and communication toolkit. In this role, CMI Lead will inspire, shape and influence the mid long-term strategy of brands, while guiding marketing teams in developing both brand building and brand activations initiatives.

**A day in the life of the Italian Premium Brands CMI Lead**
- Strategic business partner to the Brand, Comm and Innovation teams, including answering essential business questions
- Passionately drives understanding of consumers through strong focus and ability to connect insights from multiple sources: Behavioural Neuroscience, social, HHP, ect
- Leads the execution of the brands research plan, deepening consumer understanding, validating I&R concepts or creative testing and communication testing
- Champion of brand health. Passionately drives brand health throughout the category and markets through brand health monitoring key Italian International Brands in key markets
- Keep a pulse on the environment & connect data to act as a Strategic Planner. Review and summarize multiple sources (ad hoc research, competitors, trends, brand health tracking, sales, panel, consumer datas etc.. ) to build a strong understanding for the brand and lead the activation and implementation of actionable insights
- Liaises with the Comm/digital teams providing pre-post test
- Foster strong collaboration with key stakeholders to maximize synergies, supporting in definition of relevant business questions and streamlined brief, methodologies and action standards for projects

**What will make you successful**
- Experience in creating comprehensive marketing reports, integrating insights and data from various sources/markets for a holistic understanding of insights
- Experience in qualitative and quantitative research and insight validation
- Analytically minded and comfortable in navigating multi-markets or multi-source data sets
- Ability to synthesize multiple data sources and perspectives into a clear, action focused story with tangible recommendations
- Proven experience on international projects and/or international organizations
- Experience in advising on business decisions, supporting the marketing team in identifying growth opportunities
- Willingness to drive business impact through connecting different data points
- Ability to foster strong relationships as the role involves collaboration with multiple stakeholders
- Ability to deal with uncertainties and ambiguities in a matrix organization
- Excellent communication skills with proven ability to coordinate cross-functional work and manage stakeholder relationships
- Familiarity with change management and agile project management