Creative Strategist

As a Creative Strategist at LDX Digital, you will play a pivotal role at the intersection of data, creativity, and digital storytelling. Your mission is to drive performance marketing outcomes through innovative, insights-driven advertising strategies across Google platforms, including YouTube, Search, Display, and beyond. You’ll collaborate with product marketing managers, analysts, designers, and clients to craft compelling creative campaigns that resonate globally.

Our focus is on Performance, ensuring our clients are hitting their KPIs consistently with the best in house creative and design strategy.

**Key Responsibilities**:
**1. Market Research & Trend Analysis**:

- Proactively monitor digital platforms such as YouTube, Instagram, and TikTok to identify emerging creative trends and behavioral shifts.
- Leverage tools like Google Trends, Think with Google, and YouTube Analytics to forecast content opportunities.
- Translate cultural and platform-specific trends into creative strategies that spark audience engagement and brand affinity.

**2. Competitive & Landscape Analysis**:

- Conduct in-depth analysis of competitor campaigns using tools such as Ads Transparency Center, foreplay, motion, Meta Ads Manager and third-party benchmarks.
- Partner with Product and Growth teams to align messaging and creative execution with market gaps and opportunities.

**3. Creative Performance Analysis**:

- Analyze live ad campaigns to determine creative effectiveness, identifying what drives performance across demographics and platforms.
- Use proprietary and third-party software (e.g., Ads Data Hub, GA4, Looker Studio) to dissect engagement metrics and recommend creative pivots.
- Champion a test-and-learn culture by hypothesizing, testing, and iterating on creative approaches based on performance data.

**4. Writing & Developing Creative Briefs**:

- Author clear, data-informed creative briefs that align with business goals, campaign objectives, and audience insights.
- Briefs will include strategic context, creative direction, tone of voice, copy guidance, visual references, and brand guardrails.
- Collaborate with internal designers, copywriters and videographers to bring ideas to life, ensuring alignment with our campaign KPIs.

**5. Creative Project Management**:

- Oversee multiple concurrent creative projects, from ideation through execution and performance review.
- Collaborate cross-functionally with marketing, product, brand, and legal teams to ensure timely and accurate delivery.
- Utilize tools such as Clickup, Sheets, and Google Workspace to manage workflows, timelines, and communication.

**Requirements**:
**Minimum Requirements**:

- 3+ years of experience in digital marketing, creative strategy, or performance advertising.
- Knowledge of Google Ads, YouTube Ads, and programmatic advertising best practices.
- Strong grasp of marketing analytics and ability to translate data into actionable creative decisions.
- Strong understanding of Media-buying and Sales data is required.
- Excellent communication and brief-writing skills.
- Experience with creative tools such as Figma, Canva, or Adobe Creative Suite is a plus.

**Preferred Qualifications**:

- Experience working with global brands or in a fast-paced tech environment.
- Knowledge of META Ads and Tik Tok Ads Comfort with storytelling across diverse cultures and markets.

**Benefits**

**Why Join Us?**:
At LDX Digital, we don’t just tell stories—we shape them with data, creativity, and purpose. Join a team where your ideas fuel global impact, your insights shape narratives, and your creativity meets cutting-edge technology.
- Remote Role - Enjoy the freedom to work from anywhere, providing a better work-life balance.
- 20 Days PTO
- An AI first business that has grown 200% Quarter on Quarter.
- One of the best learning environments in the space.
- A leading Google + Youtube Ads agency working with some of the most exciting and innovative brands in the space.