Demand Generation Director

**About the Role**:
**Grade Level (for internal use)**: 12
**The Team**:
The Marketing team is an inclusive, professional, and well-regarded team within S&P Global Ratings. The culture values collaboration and flexibility, with clear expectations for high performance and accountability. Our Marketing team brings diverse expertise across Product Marketing, Campaign Management, Marketing Operations & Analytics, Digital Marketing, and Events, creating a rich foundation of knowledge for professional growth and contribution. You'll collaborate with colleagues in Sales, Product, Market Outreach, Communications, Analytics, and Research & Development expertise, including specialized focus areas such as private markets, emerging markets, sustainable finance, and decentralized finance. You will also partner with Demand Generation professionals who possess deep capital and credit markets from across other S&P Global divisions to drive alignment, share best practices, and foster cross-divisional collaboration.
**The Role**:
Your impact extends beyond individual campaign performance - you'll take an enterprise perspective in designing demand generation strategies that directly influence lead generation and customer acquisition outcomes. Through strategic partnerships with sales, product, and marketing teams across the commercial organization, you'll drive measurable demand for our solutions in key markets. Your expertise in customer journey optimization and marketing analytics will significantly improve conversion rates and overall marketing performance, with success measured by revenue growth sourced and influenced through marketing initiatives.

**Responsibilities**:
Leverage data-driven insights combined with deep customer and market intelligence to anticipate customer needs and ensure marketing initiatives deliver exceptional customer-centricity
Collaborate with cross-functional teams including Sales, Product, and Research to align marketing efforts with business objectives
Measure campaign effectiveness through comprehensive analytics and reporting
Build and maintain relationships with key stakeholders and thought leaders
**Customer-Centricity**: Be able to think as our customers do and create demand generation marketing initiatives that truly address customer needs
Extensive knowledge of the debt capital markets and ratings market (both public and private markets) from both an issuer and investor perspective across all asset classes (both public and private markets) and knowledge of the sustainable bond market and products relevant to that market.
**Customer Journey Mapping**: Experience in customer journey mapping to orchestrate marketing campaigns leading to demand generation
**Lead Generation**: Developing tactics to attract and convert leads, including nurturing campaigns and funnel optimization.
**Analytics and Reporting**: Analyzing campaign performance metrics to assess effectiveness and ROI and making data-driven recommendations for future initiatives.
**Collaboration**: Working closely with sales, campaign, events and product marketing, and other teams to ensure alignment and support for lead conversion efforts.
AI: Think creatively around AI use cases to increase customer centricity, efficiency and impact.
**What We're Looking For**:Basic Required Qualifications**:
**Education**: Bachelor's degree in Finance, Business, or a related field; MBA preferred. A degree in Marketing would be an advantage but not essential.
**Experience**: An S&P Global employee at this level would typically have 7 years of experience in sales or revenue/demand generation roles with deep knowledge of the sales funnel.
Sales, Relationship Management and/or Marketing experience in capital markets
**Technical Proficiency**: Familiarity with marketing automation tools (e.g. Marketo) and CRM systems (e.g., Salesforce).
AI: Experience with AI tools which may be leveraged for marketing purposes
**Project Management**: Strong organizational skills and ability to manage multiple projects simultaneously.
**Communication Skills**: Excellent verbal and written communication skills for effective collaboration and presentation. Communicates with authenticity and clarity and acts upon data-informed intuition.
**Creative Thinking**: Ability to develop innovative marketing strategies and campaigns.
**Cross-Functional Collaboration**: Experience working collaboratively across departments, including sales, product development, and senior leadership.
**Adaptability**: Ability to thrive in a fast-paced, dynamic environment and adapt to changing market conditions and business needs. You will demonstrate the ability to make difficult decisions and adapt to changing circumstances.
Role models fostering inclusivity, managing emotion and bias when approaching situations to land the best outcome for the business and those involved.
**Compensation/Benefits Information for NYC applicants**: The anticipated base salary range for this position is $147,790 - $1