Global Marketing Specialist

DEADLINE FOR APPLICATIONS

11 October 2025-23:59-GMT+01:00 Central European Time (Rome)

ABOUT WFP

The World Food Programme is the world’s largest humanitarian organization saving lives in emergencies and using food assistance to build a pathway to peace, stability and prosperity, for people recovering from conflict, disasters and the impact of climate change.

At WFP, people are at the heart of everything we do and the vision of the future WFP workforce is one of diverse, committed, skilled, and high performing teams, selected on merit, operating in a healthy and inclusive work environment, living WFP's values (Integrity, Collaboration, Commitment, Humanity, and Inclusion) and working with partners to save and change the lives of those WFP serves.

To learn more about WFP, visit our website:
WHY JOIN WFP?- WFP is a 2020 Nobel Peace Prize Laureate.- WFP offers a highly inclusive, diverse, and multicultural working environment.- WFP invests in the personal & professional development of its employees through a range of training, accreditation, coaching, mentorship, and other programs as well as through internal mobility opportunities.- A career path in WFP provides an exciting opportunity to work across the various country, regional and global offices around the world, and with passionate colleagues who work tirelessly to ensure that effective humanitarian assistance reaches millions of people across the globe.- We offer an attractive compensation package (please refer to the Terms and Conditions section of this vacancy announcement).

POSITION TITLE:
Global Marketing Specialist - Search

ORG UNIT:
Private Partnerships Division (PSP)

DUTY STATION:
Rome HQ

CONTRACT TYPE:
Regular consultant

DURATION:
11 months

LINE MANAGER/SUPERVISOR:
Supporter Acquisition Lead

ORGANIZATIONAL CONTEXT

PURPOSE OF THE ASSIGNMENT

The Global Marketing Specialist - Search position sits within the Global Supporter Acquisition Team - a team of eight that is primarily responsible for recruiting supporters through global paid media campaigns. Collectively across paid and organic, search is the second largest driver of income from individuals after Meta. Currently we invest in paid search across Google, Bing and Naver. The primary purpose of this role is to manage and optimise paid search activity globally, with a secondary focus on maximising income from organic search.

KEY RESPONSIBILITIES

Roles cover a wide range of tasks as required to deliver on the team’s evolving needs and ambitious fundraising targets. The list below is not exhaustive but great care will be taken to ensure a balanced workload.

Monitor, analyze and report on paid search performance
- Monitor paid search performance daily across all financial and funnel metrics.
- Identify, investigate, explain, and resolve any search performance issues.
- Analyze performance metrics over various timeframes to identify trends and opportunities.
- Regularly present and report on search performance against agreed targets.
- Contribute to data and attribution initiatives to understand channel performance.

Set up and manage large-scale search campaigns across multiple platforms, languages and countries
- Create, launch, and optimize global search campaigns for sudden-onset emergencies.
- Develop and execute seasonal search campaigns e.g. Ramadan, tax time and GivingTuesday.
- Manage the launch of search activity in new markets as required e.g. Korea, China.
- Manage the launch of new search platforms/products as required e.g. Naver, Baidu, PMax.
- Explore opportunities for country-specific search campaigns where appropriate.
- Implement a QA process to ensure all new campaign setups are proofread and error-free.

Optimise search campaign budgets and ensure continuity of search ad spend
- Regularly calibrate advanced, automated bid strategies in SA360 to maximise fundraising income.
- Ensure the optimal allocation of budgets across paid search campaigns and platforms.
- Coordinate with the Communications (COM) division regarding WFP’s Google Grants account.
- Collaborate with Google and WFP USA on any pro bono initiatives during emergencies.
- Monitor POs and invoicing for search platforms to ensure continuity of ad spend.
- Request and manage ad platform refunds e.g. in cases of invalid clicks.

Analyze and optimize always-on search campaigns, creative and assets globally
- Perform account health checks, leveraging automation scripts wherever possible.
- Review and optimize search assets e.g. sitelinks, image extensions, structured snippets, callouts.
- Explore asset localisation and other localisation initiatives where appropriate.
- Continually analyze keywords in all languages to expand coverage or negative match as needed.
- Review and optimize audience strategies, including geotargeting, use of customer match lists.
- Review, analyze and advise on search landing pages and ad creatives.

Define and ensure implementation of our policies and best practices across se